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The Power of Brand Perception in the Marketplace with Bijal Patel
Manage episode 433212415 series 2654453
Kandungan disediakan oleh Antonio Vaglica & Landon Archangelo, Antonio Vaglica, and Landon Archangelo. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Antonio Vaglica & Landon Archangelo, Antonio Vaglica, and Landon Archangelo atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Bijal Patel, founder and CEO of Launch, shares her entrepreneurial journey and the importance of branding. She emphasizes the need for passion and curiosity in entrepreneurship and the willingness to learn from others. Patel explains that brand is the perception that the audience holds about a company and how it is viewed in the marketplace. She advises established business owners to focus on their sellable asset value and think about brand strategy from an enterprise perspective. Patel also highlights the importance of strategic brand architecture and creating an empire stitched together with intention and purpose.
If you want to follow and connect with Bijal Patel, follow her on Instagram @bijal.launch.
Chapters
00:00 : Introduction and Appreciation
01:25 : Embracing the Journey of Entrepreneurship
03:03 : Transitioning from the Corporate World to Entrepreneurship
08:18 : The Importance of Brand Strategy for Established Businesses
13:32: Creating the Right Perception in the Marketplace
18:45 : The Power of Continuous Learning and Curiosity
181 episod
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