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#69 Get your Business into the Media with Carmen Allan-Petale
Manage episode 373982895 series 3303403
Kandungan disediakan oleh Carmen Allan-Petale. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Carmen Allan-Petale atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
As a former journalist and now as a PR consultant, I've sat on both sides of the media train. On this week's episode of The Committed Creative, I give you some tips on how you can get your business into the media and reap all the benefits of free publicity.
Keeping in mind that these days media coverage is not limited to traditional outlets like TV and magazines, I give advice on how create an effective pitch that gets you seen.
During the podcast, I dive into:
- How media coverage provides free publicity and establishes you as an expert in your field.
- How to tailor your pitch to the specific media outlet and audience.
- The benefits of signing up for resources like Source Bottle to connect with journalists looking for industry experts.
- How to craft an effective media release with a catchy headline, active voice, and relevant facts and quotes.
- Ways to build relationships with journalists, and also how to follow up your pitch with phone calls, and be prepared for interviews.
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(Heads up - I'm a content strategist and PR consultant who helps businesses tell their stories clearly and consistently to make more conversion$.)
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