S109. How to export your product and expand your business globally with Hattie IAnson

The Commerce Club Podcast

This week on the podcast we are talking about exporting your product globally with my friend Hattie I’Anson.

Exporting your product is probably something you’d want to start doing when you have recognized opportunity in your goods outside of your domestic selling region. For example if you have set up and selling your product in the UK, but you know there is a gap in the market for your product in Australia, you would want to start exporting and selling in this new region.

Exporting comes with lots of challenges and things to consider, so today my guest Hattie is sharing all of her tips around exporting goods that she has learnt from working with her family business British Horse Feeds and The Golden Paste Company.

Hatties best tips for exporting include:

• Making sure you are really strategic about where you are exporting to.
• Thinking about what is best for you a direct route to market where you sell in to that region directly or indirect through a distributor.
• Make use of the free resources out there including The Department of International Trade, who has free workshops and seminars at your disposal.

You can check out British Horse Feeds and The Golden Paste Co to see which regions they currently sell in.

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