#35: Marketing Secrets with Russell Brunson

The Clever Investor Show

Russell Brunson is a renowned American entrepreneur, author, and online marketing expert. He co-founded ClickFunnels, a widely used software platform for creating sales funnels and online marketing campaigns. With a passion for marketing and sales, Brunson started his first online business while in college, igniting his interest in internet marketing. In 2005, he launched ClickFunnels, which quickly became a popular tool for entrepreneurs and marketers. Brunson has authored influential books like "DotCom Secrets" and "Expert Secrets" and is a sought-after speaker at industry events.

He also founded the Two Comma Club and hosts the "Marketing Secrets" podcast. Brunson's expertise and entrepreneurial journey have inspired countless individuals and businesses to succeed in the online marketplace.

In this episode, Russell's discussion centers around ClickFunnels' revolutionary impact on marketing, emphasizing the transition from personal growth to helping others. He shares success stories of individuals, including a world champion calf roper and an actress who found success using ClickFunnels. The challenges faced during ClickFunnels' scaling are acknowledged. Russell unveils his strategic plan to integrate AI into websites, envisioning personalized experiences tailored to individuals. He believes this approach will revolutionize marketing and increase conversion rates. Furthermore, he reveals plans for his book, "The Call to Adventure," aiming to guide people towards success and fulfillment through personal journeys.

Russell expresses his passion for rare books and his involvement in building a unique library that doubles as an event center, featuring special elements like a James Bond-style staircase and anti-theft lasers. The importance of pursuing one's passion is highlighted, regardless of its direct alignment with business goals. Lastly, Russell briefly mentions his discussions with Tony Robbins regarding environmental concerns and positive impact efforts.

HIGHLIGHTS:

• Russell shares the story of ClickFunnels' creation and its impact on the marketing industry.

• Transition from personal growth to contribution and the joy of helping others with acquired knowledge and skills.

• Successful ClickFunnels users include a world champion calf roper and an actress who discovered her unique skill set.

• ClickFunnels has enabled a diverse range of people to find success in their businesses.

• Challenges and hardships faced during the scaling of ClickFunnels are acknowledged.

• Russell's upcoming strategic plan involves integrating AI technology into websites and funnels for personalized experiences.

• Implementing AI and personalization is expected to revolutionize marketing and increase conversion rates.

• Russell plans to write a book called "The Call to Adventure" to help people find success and fulfillment through personal journeys.

• Pursuing passions, even if they don't directly align with business goals, is important.

SOCIAL MEDIA:

Website URL: https://www.russellbrunson.com/

Social Media URL:

Russell Brunson IG 👉 https://www.instagram.com/russellbrunson/

Russell Brunson FB 👉 https://www.facebook.com/russbrunson

Russell Brunson YouTube 👉https://www.youtube.com/channel/UC2qUDKqTsz00csykCYgdLuA

Russell Brunson LinkedIn 👉 https://www.linkedin.com/in/russellbrunson/

TIME STAMPS:

• 00:00 - Prelude

• 00:11 - Introduction to Russell Brunson

• 03:01 - How did click funnels get started?

• 05:17 - Pivotal moments along the way

• 06:02 - Transition from growth to contribute to entrepreneurship

• 08:09 - Tyson Durfee, the world champion calf roper

• 09:34 - How to be like us, not like us

• 10:10 - How bumpy the scaling of click funnels was

• 13:39 - The hard times of growth

• 15:03 - His phone starts exploding with messages and death threats

• 16:12 - His first chance to be a leader

• 17:15 - The next day of damage control

• 18:13 - The pivotal moments

• 19:17 - What’s the future of web design?

• 22:10 - What keeps people from success is rarely the funnel or the thing

• 23:29 - Secrets of success

• 28:29 - Building an epic library for entrepreneurs and history buffs

• 29:23 - How to make an offer on a property

• 32:19 - The history of personal development and the new thought movement

• 33:49 - How to get involved in real estate

• 35:41 - The first big book he ever bought

• 39:10 - Go find me a good deal

• 41:02 - Hunting down rare books on eBay and Etsy

• 42:46 - Perception of value in real estate

• 45:17 - What’s the escape plan?

• 47:48 - Let’s get him in a room and make it happen

• 50:48 - New project by Russell

• 51:23 - How to support Cody?

• 52:04 - Clever Investor podcast

• 53:23 - END