Unlocking Success: Career Growth Insights from 4A's President and CEO, Marla Kaplowitz

The Career Refresh with Jill Griffin

With over three decades of industry expertise in marketing, media, and communications, Marla Kaplowitz brought her seasoned experience to the 4A's in 2017 as President & CEO. Guiding the association, she redefines its future trajectory, fostering collaborative impact for member success in business transformation and talent development.

Before her role at the 4A's, Marla led as CEO of North America at MEC (now Wavemaker, part of WPP) from 2011 to 2017. Her 12-year journey at MediaVest (now Spark Foundry, part of Publicis) preceded this, following her beginnings at DMB&B and Ammirati Puris Lintas.

Marla's influential footprint extends to various roles, including directorship at Penn Entertainment's Board and memberships on non-profit Boards such as The Ad Council, BBB National Programs, Digital Advertising Alliance (DAA), Trustworthy Accountability Group (TAG), and MediaVillage.

In this episode, Marla and I discuss:

• Staying Goal-Oriented: Insights on how to align with your goals and maintain unwavering focus.
• Feedback vs. Criticism: Navigating the fine line between feedback and criticism and leveraging both for growth.
• Normalizing Self-Doubt: Viewing Imposter Syndrome as a natural part of growth and actionable ways to overcome it.
• Leading Industry Transformation: How Marla shapes the focus of the 4A's and its commitment to diversity and inclusion, driving industry-wide change.
• Ageism Expertise: Advice for candidates over 40, combatting ageism and leveraging experience.

Show's Guest: Marla Kaplowitz, President & CEO, 4A’s

Follow Marla Kaplowitz on LinkedIn
Learn more about the American Association of Advertising Agencies (4A’s) HERE
Learn about the 4A’s and Catalyte Apprenticeship program HERE

Support the Show.

Jill Griffin helps leaders and teams thrive in today's complex workplace. Leveraging her extensive experience to drive multi-million-dollar revenues for brands like Coca-Cola, Microsoft, Samsung, and Hilton Hotels, Jill applies a strategic lens to workplace performance, skillfully blending strategy and mindset to enhance productivity, teamwork, and career satisfaction across diverse organizations.
Visit JillGriffinCoaching.com for more details on:

• Book a 1:1 Career Strategy and Executive Coaching HERE
• Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture
• Team Dynamics training to increase retention, communication, goal setting, and effective decision-making
• Keynote Speaking
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