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The Marketing Wrap 7: Snapchat fights back! Huge first partner summit with many new products Announced!
Manage episode 348669852 series 3231078
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For 2.5 years, Snapchat tried to take the high road versus Facebook, with Spiegel claiming “Our values are hard to copy.”
That inaction allowed Zuckerberg to accrue more than 1 BILLION daily Stories users across Instagram, WhatsApp and Facebook compared to Snapchat’s 186 million total daily users.
BUT! They have finally fought back! Tune in as we break it down!
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