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657: The Art of Earned Media Coverage: Insights from a PR Veteran

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Manage episode 409113470 series 2679551
Kandungan disediakan oleh Trappe Digital LLC. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Trappe Digital LLC atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media.

In Episode 657 of "The Business Storytelling Show," we discuss:

  • What is earned media?
  • Isn't it just news coverage, basically?
  • Why is earned media so credible, as mentioned in the book?
  • How to get earned media coverage

Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI

  continue reading

724 episod

Artwork
iconKongsi
 
Manage episode 409113470 series 2679551
Kandungan disediakan oleh Trappe Digital LLC. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Trappe Digital LLC atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media.

In Episode 657 of "The Business Storytelling Show," we discuss:

  • What is earned media?
  • Isn't it just news coverage, basically?
  • Why is earned media so credible, as mentioned in the book?
  • How to get earned media coverage

Join us and grab a copy of Amanda's book here: https://amzn.to/3VlHLbI

  continue reading

724 episod

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