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654: How to build a brand identity - a chat with Rob Meyerson

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Manage episode 406102548 series 2679551
Kandungan disediakan oleh Trappe Digital LLC. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Trappe Digital LLC atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491.

We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves.

In this 24-minute episode, we discuss:

  • The 6th edition! Congrats. What's new?
  • What is a brand identify?
  • How to start building it?
  • Where does this fall in the priorities of what companies have to do?

Join us.

Grab a copy of the book here: https://amzn.to/4bVjCOW

  continue reading

724 episod

Artwork
iconKongsi
 
Manage episode 406102548 series 2679551
Kandungan disediakan oleh Trappe Digital LLC. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Trappe Digital LLC atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491.

We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves.

In this 24-minute episode, we discuss:

  • The 6th edition! Congrats. What's new?
  • What is a brand identify?
  • How to start building it?
  • Where does this fall in the priorities of what companies have to do?

Join us.

Grab a copy of the book here: https://amzn.to/4bVjCOW

  continue reading

724 episod

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