#008: Why They’re Not Buying (And How to Fix It Without Feeling Salesy)

The Business of Good: Ethical Marketing & Sales Strategies for Purpose-Driven Entrepreneurs

You’re showing up, posting content, sending emails—but when it comes to actual sales? Crickets.

If people are watching but not buying, there’s a reason. And it’s not because your offer isn’t good enough.

In today’s episode, I’m breaking down exactly why they’re not saying yes—and how to fix it without feeling pushy, awkward, or salesy.

This is about ethical sales that actually work—the kind that feel good for you and for your audience.

What You’ll Learn in This Episode:

• The biggest mistake entrepreneurs make when it comes to selling (and why it’s costing you buyers).
• Why people hesitate to buy—and how to build the trust they need to say YES.
• The psychology of ethical sales (backed by brain science).
• The 5 stages of a sales funnel that doesn’t feel like a funnel.
• How to make selling feel easy—without pressure or convincing.

If sales feel hard, awkward, or like a struggle, this episode is a must-listen.

Resources & Links:

🎧 Grab my FREE Cultivation Funnel Quick-Start Guide → janditchfield.co/good
📲 Let’s connect on Instagram → @janditchfield.co
💡 Join The Business of Good Collective (my free community!) → janditchfield.co/good

👉 If you loved this episode, take a screenshot and share it on Instagram! Tag me @janditchfield.co and let me know your biggest takeaway!

Rate, Review, & Follow on Apple Podcasts

"Jan’s advice on building a business that aligns with my values is exactly what I’ve been looking for!" <– If that sounds like you, I’d love for you to take a moment to rate and review The Business of Good.

Your feedback helps me reach more purpose-driven women like you who are ready to create profitable businesses that make a difference.

Simply click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, don’t forget to share what resonated most with you in this episode!

And if you haven’t done so already, be sure to hit the follow button. I’ve got even more actionable strategies, inspiring stories, and tools to help you grow your business of impact—don’t miss a thing!

Join the Free Community:
Want to dive deeper into the conversations we’re having here? Join me in The Business of Good Collective, my free community where we share resources, support, and strategies to help you turn your mission into a thriving business. Head over to janditchfield.co/good to join today!