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Kandungan disediakan oleh Jonathan Fishman. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jonathan Fishman atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Are Paid User Acquisition Ads Useless? With Tom Hammond of UserWise

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Manage episode 300272690 series 2945653
Kandungan disediakan oleh Jonathan Fishman. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jonathan Fishman atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Tom Hammond, Co-founder, and CEO at UserWise. Tom talks us through how resource-constrained studios can use audience-based strategies and paid ads to create hit games. He also expands on his wife’s experience of hating a specific mobile game because the studio targeted her with fake UA ads.
Learn more about Tom:
Tom on LinkedIn
Episode Resources:
UserWise LinkedIn
UserWise Website
Storemaven Website
Storemaven Webinar
If you enjoyed this episode, then please either:
The Business of Fun is hand crafted by our friends over at: fame.so

  continue reading

70 episod

Artwork
iconKongsi
 
Manage episode 300272690 series 2945653
Kandungan disediakan oleh Jonathan Fishman. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jonathan Fishman atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of Mobile Growth & Pancakes, Esther Shatz is joined by Tom Hammond, Co-founder, and CEO at UserWise. Tom talks us through how resource-constrained studios can use audience-based strategies and paid ads to create hit games. He also expands on his wife’s experience of hating a specific mobile game because the studio targeted her with fake UA ads.
Learn more about Tom:
Tom on LinkedIn
Episode Resources:
UserWise LinkedIn
UserWise Website
Storemaven Website
Storemaven Webinar
If you enjoyed this episode, then please either:
The Business of Fun is hand crafted by our friends over at: fame.so

  continue reading

70 episod

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