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Nobody Cares About Your "Why."
Manage episode 295096613 series 2903262
Kandungan disediakan oleh Howard Mann. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Howard Mann atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
With my apologies to Simon Sinek, NOBODY really cares about your “why.”
They want you to care about THEIRS.
Almost every business owner I talk to these days has figured out their “why” (And cannot WAIT to tell me all about it). The problem is that stating and broadcasting their why has not helped their ability to clearly articulate why someone should actually buy their product or service.
Even worse, knowing their why has not helped them win new clients.
The reason is quite simple.... Nobody cares about your why. They care about theirs.
14 episod
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