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Balancing Marketing Automation and H2H with Jon Miller
Manage episode 308972447 series 3024403
Kandungan disediakan oleh Bryan Kramer. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Bryan Kramer atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Jon Miller, CEO and Co-Founder of Engagio, joins the Bryan Kramer Show for real talk on finding the right marketing automation balance without sacrificing that human-to-human interaction.
In This Episode
- How unprepared technology gave personalized marketing interaction a bad name
- Why successful marketing technology means something that is an operational (not capital) expense
- Why demand gen marketing means untargeted fishing with a net
- How science and hard data leads to better human interactions through relevance and resonance
Resources
- Jon Miller on Twitter: @jonmiller
- Engagio
- Engagio PlayMaker
- Marketo
- The 1:1 Future
- Wait But Why
- Buffer
- The Hard Thing About Hard Things
Visit BryanKramer.com to hear more Human Conversation.
64 episod
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