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155: Strategy trainer Julian Cole offers surprises on writing briefs.
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Writing a great brief depends on more than great writing. Agency vet and Strategy Finishing School founder Julian Cole joins Henry Gomez and me in an insider's look at briefs. You'll learn something new after this week's episode of The Brief Bros. For example, did you know that an "artist" and a "detective" creative director respond differently to the same brief? This is only one insight Julian shares in our discussion. We only scratched the surface with Julian, whose work with agencies around the globe is in demand. And we promise to bring him back to continue our conversation.
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