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Why most companies struggle to scale their A/B testing programs with Oliver Palmer
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Today the Biz Bros chat with Oliver about A/B testing programs and how it can and cannot apply to different businesses!
Oliver Palmer is an Experimentation Practitioner and a Conversion Rate Optimization Consultant. He works with organizations to demystify experimentation and the MarTech stack and better understand how to integrate with the bigger organizational picture. Oliver ran his first A/B test back in 2008 while contracting at a London law firm. He discovered with a handful of experiments and a few false starts that he was able to halve their cost of acquisition on what is still Google’s most notoriously expensive PPC keyword (‘Mesothelioma’). Over the next few years, Oliver worked in various eCommerce roles, from site merchandising at Amazon to managing the online arm of a cult magazine retailer. In addition to working as an experimentation practitioner, Oliver has also worked as a consultant and coach to help enterprise businesses become more adept at running business experiments at scale.
To learn more about him and his work, check out: https://www.oliverpalmer.com/
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