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How to Establish a Recognizable Brand

19:02
 
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When? This feed was archived on January 21, 2025 13:19 (3d ago). Last successful fetch was on September 26, 2024 19:09 (4M ago)

Why? Suapan tidak aktif status. Pelayan kami tidak dapat untuk mendapatkan kembali suapan podcast yang sah untuk tempoh yang didapati.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 379330960 series 3445373
Kandungan disediakan oleh Bing Bang. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Bing Bang atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Recently, we took Meriwether Wilson through a brand refresh.
Meriwether Wilson is a CPA firm from the Des Moines area. They were looking to attract fresh college graduates to their firm but their outdated brand was holding them back from the new generation of CPAs.
Meriwether Wilson’s top 3 priorities for refreshing the brand were:

  • Modernize logo,
  • Website facelift, and
  • Campaign development.

We couldn’t be more proud of this brand refresh, but we’d also want to share 3 ways you can begin to establish a recognizable brand:

  • Nail first impressions,
  • Develop a visual design framework, and
  • Being consistent.

Click play to hear all of this and…
[04:14] Grace’s expertise with visual design and why it is so important for a brand’s marketing strategy.
[05:44] The branding problem’s Meriwether Wilson was facing and ways we provided a solution.
[09:53] The importance of first impressions when attracting new customers or employees.
[12:30] How visual design can help achieve a clear brand goal.
[13:47] The challenges and benefits of staying consistent within your brand to build trust with your audience.
For full show notes; visit: https://itsbingbang.com/podcast/episode17

  continue reading

23 episod

Artwork
iconKongsi
 

Siri yang diarkibkan ("Suapan tidak aktif" status)

When? This feed was archived on January 21, 2025 13:19 (3d ago). Last successful fetch was on September 26, 2024 19:09 (4M ago)

Why? Suapan tidak aktif status. Pelayan kami tidak dapat untuk mendapatkan kembali suapan podcast yang sah untuk tempoh yang didapati.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 379330960 series 3445373
Kandungan disediakan oleh Bing Bang. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Bing Bang atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Recently, we took Meriwether Wilson through a brand refresh.
Meriwether Wilson is a CPA firm from the Des Moines area. They were looking to attract fresh college graduates to their firm but their outdated brand was holding them back from the new generation of CPAs.
Meriwether Wilson’s top 3 priorities for refreshing the brand were:

  • Modernize logo,
  • Website facelift, and
  • Campaign development.

We couldn’t be more proud of this brand refresh, but we’d also want to share 3 ways you can begin to establish a recognizable brand:

  • Nail first impressions,
  • Develop a visual design framework, and
  • Being consistent.

Click play to hear all of this and…
[04:14] Grace’s expertise with visual design and why it is so important for a brand’s marketing strategy.
[05:44] The branding problem’s Meriwether Wilson was facing and ways we provided a solution.
[09:53] The importance of first impressions when attracting new customers or employees.
[12:30] How visual design can help achieve a clear brand goal.
[13:47] The challenges and benefits of staying consistent within your brand to build trust with your audience.
For full show notes; visit: https://itsbingbang.com/podcast/episode17

  continue reading

23 episod

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