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Why giving your B2B customers a true B2B payment experience will help you win, with Sean Last from Balance
Manage episode 357890392 series 3418579
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Never have we seen so much focus on B2B e-commerce. However, merchants often take for granted that the payments and checkout for B2B websites can be the same as those for B2C.
Launched in 2020, Balance aims to reshape B2B payments so B2B buyers and B2B merchants can make and take orders with a dedicated B2B checkout and payment experience.
Not only does Balance remove the need to process payments offline, it also offers merchants the ability to offer Net terms, whereby the buyer pays on agreed terms, yet the merchant receives payment with the order.
Letting B2B customers pay how they want, when they want without leaving the merchant to finance the order is the reason why Balance is a must-have solution for B2B merchants.
To learn more about Balance and arrange a demo, visit https://www.getbalance.com/
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