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Episode 11: Business Buzzwords, False Assumptions, and Content Tips from Joe Pulizzi | The Bcast

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Kandungan disediakan oleh Bcast. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Bcast atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Peter and Jonathan list their most-hated business buzzwords and talk about false assumptions you can make about your business. Joe Pulizzi (Founder, Content Marketing Institute) also joins in to talk about the six steps of the Content, Inc. model. - What are some of your most-hated buzzwords? - Definition: Beg the question (http://bit.ly/1OEnvpY) - Gambler's Fallacy: http://bit.ly/1ihyfAJ - Hot-hand Fallacy: http://bit.ly/1KHGgv4 - Cherry Picking: http://bit.ly/1QrT3k5 - NY Times: Test Your Problem Solving (Confirmation Bias)- http://nyti.ms/1gd43om - Joe Pulizzi's new book, Content Inc.: http://amzn.to/1K0pmo8 - Follow Joe on Twitter: http://bit.ly/1UFwy0Y
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17 episod

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Manage episode 104809573 series 77155
Kandungan disediakan oleh Bcast. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Bcast atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Peter and Jonathan list their most-hated business buzzwords and talk about false assumptions you can make about your business. Joe Pulizzi (Founder, Content Marketing Institute) also joins in to talk about the six steps of the Content, Inc. model. - What are some of your most-hated buzzwords? - Definition: Beg the question (http://bit.ly/1OEnvpY) - Gambler's Fallacy: http://bit.ly/1ihyfAJ - Hot-hand Fallacy: http://bit.ly/1KHGgv4 - Cherry Picking: http://bit.ly/1QrT3k5 - NY Times: Test Your Problem Solving (Confirmation Bias)- http://nyti.ms/1gd43om - Joe Pulizzi's new book, Content Inc.: http://amzn.to/1K0pmo8 - Follow Joe on Twitter: http://bit.ly/1UFwy0Y
  continue reading

17 episod

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