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Kandungan disediakan oleh The Baltimore Banner. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Baltimore Banner atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Banner Ravens Podcast explicit
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Kandungan disediakan oleh The Baltimore Banner. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Baltimore Banner atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The Baltimore Banner presents ’The Banner Ravens Podcast,’ hosted by Paul Mancano and Jonas Shaffer. Twice a week, we’ll have in-depth analysis and breakdowns featuring The Banner’s roster, including columnist Kyle Goon and reporter Giana Han. Nobody does Ravens coverage like The Baltimore Banner.
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100 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 3542604
Kandungan disediakan oleh The Baltimore Banner. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Baltimore Banner atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The Baltimore Banner presents ’The Banner Ravens Podcast,’ hosted by Paul Mancano and Jonas Shaffer. Twice a week, we’ll have in-depth analysis and breakdowns featuring The Banner’s roster, including columnist Kyle Goon and reporter Giana Han. Nobody does Ravens coverage like The Baltimore Banner.
…
continue reading
100 episod
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The Banner Ravens Podcast
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1 6 lessons the Ravens need to learn from the 2024 season 1:04:26
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Co-hosts Paul Mancano and Jonas Shaffer discuss Super Bowl LIX (1:21), Lamar Jackson's MVP snub (14:00) and a possible Derrick Henry contract extension (19:00). Then they give 6 lessons the Ravens should learn from their 2024 season (30:32).
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The Banner Ravens Podcast
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1 Tucker update, coaching changes and trade possibilities 42:48
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Co-hosts Paul Mancano and Jonas Shaffer provide and update on the allegations against kicker Just Tucker (0:00). Then, they discuss the changes to the Ravens' coaching staff (2:20) and the possibility of trading for Myles Garrett or Cooper Kupp (24:57). Finally, they review their preseason predictions (35:11).…
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The Banner Ravens Podcast
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1 Justin Tucker accused of inappropriate sexual behavior. Here is how we reported the story 16:27
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Read the full article: https://www.thebaltimorebanner.com/sports/ravens-nfl/justin-tucker-massage-GLV2V5G6UZBZJIGXDUQVL4QG7U/ Co-hosts Paul Mancano and Jonas Shaffer are joined by reporters Julie Scharper, Brenna Smith and Justin Fenton to discuss their process for reporting the allegations against Justin Tucker . Later in the episode, the hosts talk about what these allegations could mean for Tucker’s career.…
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The Banner Ravens Podcast
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1 End-of-season takeaways and an honest Mark Andrews conversation 56:37
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From The Castle, co-hosts Paul Mancano and Jonas give their takeaways from head coach John Harbaugh and general manager Eric DeCosta's end-of-season press conference (1:07). Then they have an honest conversation about what the Ravens will do with tight end Mark Andrews (25:57). Finally, they run through the offseason calendar (44:37).…
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The Banner Ravens Podcast
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1 Mark Andrews, Ravens let playoff win slip away in Buffalo 47:56
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Co-hosts Paul Mancano and Jonas Shaffer recap the Ravens' devastating 27-25 loss to the Buffalo Bills in the divisional round.
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The Banner Ravens Podcast
![The Banner Ravens Podcast podcast artwork](/static/images/64pixel.png)
1 Divisional round: Who's under the most pressure to beat the Bills? 1:00:07
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Co-hosts Paul Mancano and Jonas Shaffer discuss the news that the Ravens have claimed WR Diontae Johnson. Then they place Ravens players and coaches into pressure tiers. Finally, they preview Sunday's game in Buffalo.
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The Banner Ravens Podcast
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1 Ravens run wild, send Steelers home in wild card round 37:43
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From M&T Bank Stadium, co-hosts Paul Mancano and Jonas Shaffer give their Word of the Day (2:00) and discuss Lamar Jackson's stellar performance on the ground (4:18). Then they dive into Derrick Henry's heavy usage (8:24), hand out their Who's Got It Better Than award (17:30) and assess the defense's day (23:24).…
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The Banner Ravens Podcast
![The Banner Ravens Podcast podcast artwork](/static/images/64pixel.png)
1 Wild card round: Ravens need to stiff-arm the Steelers 41:59
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The Ravens and Steelers are headed in opposite directions. With an AFC North title in hand, Baltimore cruises into Saturday’s wild-card playoff game on a four-game winning streak. Pittsburgh, meanwhile, has lost four straight, and is in desperate need of a course-altering win. Banner Ravens Podcast co-hosts Paul Mancano and Jonas Shaffer are joined by columnist Kyle Goon to discuss the narratives surrounding both franchises and preview their third meeting of the season.…
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The Banner Ravens Podcast
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1 AFC North champs! Ravens shatter records in win over Browns 47:07
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Co-hosts Paul Mancano and Jonas Shaffer recap the Ravens' 35-10 win over the Browns in the season finale.
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The Banner Ravens Podcast
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1 Week 18: Ravens' nine Pro Bowlers and previewing the Browns 47:01
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Co-hosts Paul Mancano and Jonas Shaffer give their Word of the Day (1:45). Then they react to the Pro Bowl rosters and break down the nine Ravens who made the list (4:00), dive into Baltimore's playoff scenarios (11:00) and preview the Browns (17:20).
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The Banner Ravens Podcast
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1 Ravens take hold of AFC North, light up Texans on Christmas Day 50:34
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Co-hosts Paul Mancano and Jonas Shaffer recap the Ravens' dominant win over the Texans on Christmas Day, giving their Word of the Day (1:50) and handing out their inaugural "Who's Got It Better Than" award (9:46). They dive into Derrick Henry's performance (18:45) and look at the defense's strong day (27:20).…
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The Banner Ravens Podcast
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1 Week 17: Christmas wish list, playoff picture and Texans preview 47:41
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Co-hosts Paul Mancano and Jonas Shaffer give their Christmas wish lists for the Ravens (3:30) and their Word of the Day (26:01). Then they preview Wednesday's matchup against the Houston Texans (27:50).
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The Banner Ravens Podcast
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1 Marlon Humphrey's pick-six helps Ravens beat Steelers, clinch playoff berth 46:44
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Momentum seemed to change with the harsh December wind on Saturday night. Down a touchdown, the Steelers forced a red-zone interception from quarterback Lamar Jackson in the fourth quarter. But, just as Pittsburgh seemed destined to freeze out Baltimore, the Ravens stole the energy right back with a stunning interception and score by cornerback Marlon Humphrey. Co-hosts Paul Mancano and Jonas Shaffer react to the team’s 34-17 win over the Steelers, discussing Humphrey’s decisive pick six and analyzing the playoff picture.…
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The Banner Ravens Podcast
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1 Week 16: How Baltimore can beat Pittsburgh and claim the AFC North 52:58
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Co-hosts Paul Mancano and Jonas Shaffer discuss the ongoing Diontae Johnson saga (2:42). Then they draft the most interesting storylines for Saturday's game (10:00) and give their Word of the Day (29:44). Finally, they preview Steelers-Ravens (33:40).
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The Banner Ravens Podcast
![The Banner Ravens Podcast podcast artwork](/static/images/64pixel.png)
1 Lamar runs wild on Giants in 35-14 romp 38:57
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Co-hosts Paul Mancano and Jonas Shaffer break down the Ravens' 35-14 win over the Giants, giving their Word of the Day (2:26), discussing the offense's stellar day (6:45), the team's 12 penalties (14:40), Nate Wiggins' impressive performance (22:20), Trenton Simpson's snap count (24:48) and more.
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