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The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
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Episode 981 – The PATH to Profits
Manage episode 436690480 series 3186756
Kandungan disediakan oleh Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
I could easily take my old blogs and ask AI to rewrite them to reflect today’s business environment better. That would certainly be faster than my two-finger typing, re-working sections, and asking a VA to proof and post, but would it or could it be more successful or effective?
Most businesses will ebb and flow between profit and deficit, and you sometimes have to cut expenses to offset a deficit of profits.
When it comes to marketing, outcomes are profits and content creation and distribution are part of the expense. As long as those outcomes lead to financial profits, marketing goes from being an expense to an investment.
Businesses have a longer and more chartable P.A.T.H. to purchase. They go from Awareness to Engagement to Inquiry to Purchase. By chartable P.A.T.H., I mean there are data points you can track and measurably follow from send to sale.
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