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Implementing a Repurpose First B2B Video Production Strategy, with Dane Frederiksen, Founder of Digital Accomplice
Manage episode 428009174 series 3422484
Kandungan disediakan oleh Linda Fanaras. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Linda Fanaras atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of B2B Brand180, Linda interviews Dane Frederiksen, Founder of Digital Accomplice, to discuss how to implement a repurpose-first video production strategy, which he calls the "Video Octopus" method.
Dane highlights:
-The shift from text-based marketing to remote video.
-The ease of creating valuable video content using AI tools and remote platforms, which can significantly enhance marketing strategies.
-Current trends and technology to simplify video editing, and the 'video octopus' method for repurposing video across multiple channels.
The episode encapsulates how B2B marketers can leverage strategy, remote video and AI to stay ahead in the evolving digital landscape.
01:45 Challenges in Video Content Marketing
03:20 Trends in Remote Video Content
04:55 Building a Video Content System
09:39 Tools for Easy Video Creation
14:06 The Video Octopus Method
For more information about Dane, visit his LinkedIn at https://www.linkedin.com/in/digitalaccomplice/
Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/
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