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Beyond Logos and Ads: Exploring Upstream Marketing with Tim Koelzer, Author and Managing Partner of EquiBrand Consulting
Manage episode 377028017 series 3422484
Kandungan disediakan oleh Linda Fanaras. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Linda Fanaras atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of B2B Brand 180, Linda Fanaras interviews Tim Koelzer, the Managing Partner of Equibrand Consulting and author of 'Upstream Marketing'.
Dive into the intricacies of upstream marketing and uncover how it helps drive conventional marketing tactics. Discover how a strategic upstream approach can fundamentally bolster your brand's presence and impact.
Thanks for listening to the B2B Brand180 Strategy podcast with Linda Fanaras, CEO/Strategist at Millennium Agency.
Learn more about Tim Koelzer and Kristin Kurth's book Upstream Marketing.
You can follow Linda at: https://www.linkedin.com/in/lindafanaras/
and Millennium Agency at https://www.linkedin.com/company/millagency/.
Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/
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