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The Skill of Content Marketing for Attorneys with Heidi Turner
Manage episode 303684716 series 2929505
Kandungan disediakan oleh Aaron Baer. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Aaron Baer atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
How do you write great blog posts, LinkedIn posts, and other content that connects with your audience?
Heidi Turner tells us how!
Heidi has been helping lawyers and attorneys create great content for almost 2 decades! She also teaches writing at Simon Fraser University, and has worked with firms small and big, to create compelling content strategies and execute on them. The result has been increasingly more business.
In this practical episode, we get into topics such as:
- How to think about who to write for...
- How to come up with great content ideas...
- How to edit for maximum impact...
- How to distribute your content for the best reach...
- How to think about content strategically...
- And a lot more!
If you've been looking to improve your content game, definitely check out this episode!
More about Heidi:
- Her LinkedIn page.
- Her Website.
Help Us Out!
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts (or wherever you listen to your podcast)? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. We also love reading your reviews! Click here for the guide on how to do the reviews if you're lost. Thank you – we really appreciate it!
Resources:
- Join the next cohort of our Build Your Book Academy. We're starting later on in October 2021 and we still have a few spots left.
- Get the LinkedIn for Lawyers Course.
If you have any comments or would to join as a guest on our podcast, send us an email at podcast@buildyourbook.org.
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