Episode 5 | Adam Wexler

The Atlanta Story

The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Adam Wexler, Founder and CEO of PrizePicks. With over 50,000 daily active users, PrizePicks is a leading player in the Daily Fantasy Sports Industry. In today’s interview, Adam shares insights from his entrepreneurial journey, the in’s and out’s of the fantasy sports world, what it will take in the years ahead to accelerate growth, and much more!

The Atlanta Story is put together by the folks at Atlanta Ventures -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our Studio with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields.

In this episode, we discuss…

1. How far is PrizePicks away from being in the number one spot on the Atlanta Tech Village billboard? (1:28)
2. How did Adam come up with the PrizePicks value proposition? (2:37)
3. What led Adam to pivot from his first fantasy sports venture? (6:13)
4. Coming back from Dodgers Accelerator having had an unsuccessful raise, what did Adam do next? (9:18)
5. When did the PrizePicks light bulb go off? (11:02)
6. After Adam thought of the loophole of betting against the house, did he believe the business had life again? (14:20)
7. What does PrizePicks look like now? (16:51)
8. What are the high level metrics of PrizePicks today? (19:03)
9. Which team members analyze and choose the lines? (21:39)
10. How many employees does PrizePicks currently have? (23:30)
11. Are there ever moments when the house loses? (24:12)
12. How much has Adam raised so far in the journey to PrizePicks? (25:07)
13. How does Adam stay positive in the face of adversity? (26:22)
14. How much money did Adam and PrizePicks have when Covid hit, and how did he stretch it out? (29:48)
15. What were the learnings that Adam had from his past ventures that he brought to PrizePicks? (30:27)
16. What are the best live events that Adam has ever been to? (34:28)
17. Where does Adam want to take PrizePicks from here? (35:36)
18. Where does Adam see the macro-political laws for gambling going? (38:09)
19. Why Atlanta, and what has Atlanta done for Adam? (40:56)

Resources discussed in this episode:

PrizePicks

How you can get involved:

Visit atlantaventures.com/studio if you’re interested in learning more about Atlanta Ventures and the Studio.

Where you can find us:

Website: www.atlstory.com

Twitter: @theatlantastory

Instagram: @theatlantastory

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