#017 Effective and Ethical Marketing Strategies for Online Course Creators with Business Strategist Jan Ditchfield

The Art of Online Course Creation

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Mind The Business: Small Business Success Stories

1
Understanding Taxes as a Newly Formed Small Business - Part 2 of the Small Business Starter Kit 28:24

25 days ago28:24

Main Kemudian

Senarai

Suka

Disukai

28:24

In our second installment of the Small Business Starter Kit series - we’re tackling a topic that’s sometimes tricky, sometimes confusing, but ever-present: taxes. Hosts Austin and Jannese have an insightful conversation with entrepreneur Isabella Rosal who started 7th Sky Ventures , an exporter and distributor of craft spirits, beer, and wine. Having lived and worked in two different countries and started a company in a heavily-regulated field, Isabella is no stranger to navigating the paperwork-laden and jargon-infused maze of properly understanding taxes for a newly formed small business. Join us as she shares her story and provides valuable insight into how to tackle your business’ taxes - so they don’t tackle you. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

about a year ago 28:15

MP3•Laman utama episod

To ask a question or give feedback on the episode, send me a text!

Do you ever feel uneasy about the marketing tactics you see in the online space? In this episode of The Art of Online Course Creation, Shannon Boyer welcomes Jan Ditchfield, a business strategist with a remarkable background in fundraising and ethical marketing. Together, they explore how to create genuine connections with your audience while staying true to your values—and how these principles can transform your online course business.

Drawing from her years in the nonprofit sector, Jan shares actionable strategies for avoiding the manipulative tactics of "bro marketing" and fostering trust through ethical sales practices. You'll also learn the key differences between ethical urgency and misleading scarcity, how to qualify leads to ensure your students are set up for success, and why building trust begins long before—and long after—the sale.

This conversation is packed with practical tips and empowering insights to help course creators navigate the often-confusing landscape of online marketing. If you're looking for strategies to grow your business authentically while delivering exceptional value to your students, this episode is a must-listen.

What You’ll Learn in This Episode:

What "bro marketing" really means and why it’s harmful.
Practical ways to sell authentically and ethically.
How to use urgency and scarcity without crossing ethical lines.
Why trust-building begins after the sale—and how it can lead to long-term success.
Key strategies for ensuring your marketing aligns with your values.

Guest Spotlight:
Jan Ditchfield is an award-winning business strategist and ethical sales expert who has generated over $25 million in revenue in her career. She helps purpose-driven women turn their expertise into thriving, online businesses that generate consistent $10k months—without sacrificing their values or burning out. Jan left her 20+ year career as a professional fundraiser to build a multiple 6-figure business during the height of the pandemic, with a toddler under her desk. She’s also the straight-talking host of the Top 3% podcast No BS Business School, where she teaches women how to master ethical sales and marketing strategies that deliver real results.

Links & Resources:

Connect with Jan: JanDitchfield.co or @janditchfield.co on IG and FB
Listen to Jan’s podcast: No BS Business School
Unlock your six-figure potential with Jan's FREE $100,000 Online Business Checklist.

Don’t Miss This Episode If You Want To:

Learn how to market your online course with integrity.
Build long-term relationships with your students and customers.
Find joy in selling through alignment with your values.

Rate & Review:
If you enjoyed this episode, we’d love to hear your thoughts! Leave a 5-star review on your favorite podcast platform, and share how this conversation inspired your approach to course creation.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU.
This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail mike@cardinalstudio.co

34 episod

#Higher Education #Business #Podcasting Education #Marketing #Shannon Boyer #Digital Course Creation #Online Course Creation #Course Creation Tips #Succession #Scalability #Sustainability #Online Course Business #Course Creation Frameworks #Digital Course Strategies #Online Course #Entrepreneur #Knowledge Industry

#017 Effective and Ethical Marketing Strategies for Online Course Creators with Business Strategist Jan Ditchfield

The Art of Online Course Creation

published about a year ago

Kongsi

MP3•Laman utama episod

To ask a question or give feedback on the episode, send me a text!

What You’ll Learn in This Episode:

What "bro marketing" really means and why it’s harmful.
Practical ways to sell authentically and ethically.
How to use urgency and scarcity without crossing ethical lines.
Why trust-building begins after the sale—and how it can lead to long-term success.
Key strategies for ensuring your marketing aligns with your values.

Links & Resources:

Connect with Jan: JanDitchfield.co or @janditchfield.co on IG and FB
Listen to Jan’s podcast: No BS Business School
Unlock your six-figure potential with Jan's FREE $100,000 Online Business Checklist.

Don’t Miss This Episode If You Want To:

Learn how to market your online course with integrity.
Build long-term relationships with your students and customers.
Find joy in selling through alignment with your values.

To be in the know about new offerings and opportunities, make sure you sign up for my newsletter.

34 episod

Semua episod

1
#033 The Secret to Nurture Content That Builds Relationships (Without the Trends and Tactics) with Lindsay Smith 44:40

13 days ago44:40

44:40

To ask a question or give feedback on the episode, send me a text! If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you. In this conversation, I’m joined by Lindsay Smith, a content strategist with a superpower for helping business owners create sustainable, high-impact nurture content—without chasing trends or relying on gimmicks. Lindsay’s background in journalism and advertising gives her a unique perspective on content marketing, and she’s sharing her secrets to creating content that builds relationships and keeps your audience engaged before you have something to sell. In this episode, we cover: ✅ What nurture content actually is (hint: it’s not just another call-to-action) ✅ Why most entrepreneurs struggle to stay consistent with content—and how to fix it ✅ The mistake course creators make when they only show up during a launch ✅ How to tap into your creativity (even if you think you aren’t a “writer”) ✅ The secret to making content creation feel fun instead of a chore Lindsay also shares how she transitioned from writing content for clients to helping them do it themselves—so it actually sounds like them. And if you’ve ever wondered whether social media content should be different from your email content, she has a game-changing perspective on that too. This episode is packed with insights that will change the way you think about your content strategy—whether you’re just starting out or looking for a better way to keep your audience engaged between launches. 🎙️ Listen now and start creating content that builds real connections! Connect with Lindsay Smith: 📲 Instagram & Threads: @lindsaysmithcreative 🌎 Website: www.lindsaysmithcreative.ca 🎧 Podcast: Content Magic Resources & Next Steps: 🔥 Want expert guidance to create a high-quality online course that gets results? Book a free coffee chat with me: www.shannonlboyer.com/services 📱 Let’s connect on Instagram: @shannonlboyer 🔔 Don’t forget to subscribe and leave a ⭐⭐⭐⭐⭐ review if you loved this episode! Your support helps us bring you more in-depth conversations with top experts in online course creation. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#32 The Myth That Almost Stopped Me From Launching My First Course - And What I Learned 22:56

27 days ago22:56

22:56

To ask a question or give feedback on the episode, send me a text! I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expect to make sales. But here’s what actually happened—and why I was completely wrong. If you’ve ever put off launching your course because you felt like you didn’t have enough followers, email subscribers, or engagement, this episode is for you. I’m breaking down the biggest misconception about audience size, what actually drives course sales, and why waiting for the “right” conditions might be holding you back. In This Episode, You'll Learn: ✔️ Why audience engagement matters more than audience size ✔️ The surprising truth about my first course launch—and what I wish I had known ✔️ The mistake I made when advising another course creator (and why I regret it) ✔️ What actually converts casual followers into paying students ✔️ Why chasing big numbers doesn’t always mean more sales ✔️ How to start building a community that is eager to buy—no matter how small your audience is If you’ve been holding off on launching because you feel like you’re not “big enough” yet, this episode might just change the way you see your business. 🎧 Tune in now and let’s talk about why your course is ready —even if your audience isn’t as big as you think it should be. 📩 Loved this episode? Send me a DM or reply to my latest email with your biggest takeaway! And if you’re serious about creating an online course that actually gets results, make sure you’re on my email list so you don’t miss my next training. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#31 How to Write Copy That Converts - Expert Tips with Conversion Copywriter Gina Whitehouse 30:53

5 weeks ago30:53

30:53

To ask a question or give feedback on the episode, send me a text! You’ve put in the work—your online course is packed with value, you know it can transform lives, and you’re ready to sell. But if your sales page isn’t converting, all that effort could go to waste. In this episode of The ART of Online Course Creation , I sit down with expert conversion copywriter Gina Whitehouse to talk about the power of persuasive sales copy and how to ensure your sales page isn’t turning potential students away. Gina has helped countless course creators craft compelling messaging that connects, converts, and sells. And today, she’s sharing her top insights with you! We cover: ✅ The biggest mistakes course creators make when writing their own sales pages ✅ The difference between conversion copywriting and content writing (and why it matters) ✅ The secret ingredient to copy that makes your audience feel like you’re reading their mind ✅ Whether AI tools like ChatGPT can replace a professional copywriter ✅ What to look for (and what to avoid!) when hiring a copywriter If you’re ready to stop guessing and start selling , this episode is a must-listen. 🎧 Tune in now! 📌 Resources & Links: 👉 Connect with Gina Whitehouse: Website & Blog | Instagram | Podcast: Seven-Figure Copy for Female Entrepreneurs | 7-Figure Homepage Freebie Gina Whitehouse is your Go-to Expert Conversion Copywriter. She specializes in crafting persuasive, high-converting copy for value-driven female business owners who want to attract high-quality, premium clients and scale their businesses from 6 to 7 figures. 🚀 Let’s connect! Follow me on Instagram @ShannonLBoyer and tell me your biggest takeaway from today’s episode! To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#30 How Mindy Young Built a Multiple Six-Figure Course from Her Passion - And How You Can Too! 56:32

6 weeks ago56:32

56:32

To ask a question or give feedback on the episode, send me a text! Ever wondered if your creative skills could translate into a profitable online course? In this episode, I’m joined by Mindy Young , a surface pattern designer and founder of Indy Bloom Design , who turned her artistic passion into a multiple six-figure course business. Mindy shares: ✅ The moment she realized her expertise was in demand—and how she turned that into a course ✅ Why starting small led to her biggest course launch success ✅ The common mistakes new course creators make (including a big one she made in naming her first course) ✅ How she managed a wildly successful launch—while navigating imposter syndrome ✅ The surprising role consistency plays in audience growth and course sales Whether you're in the early stages of course creation or looking to refine your existing strategy, Mindy’s journey is packed with lessons on pricing, audience building, and balancing passion with profit . 📌 Don’t miss the part where she reveals the exact price she charged for her first successful launch—and why she later pulled the course off the market. 🎧 Listen now to hear how Mindy built a thriving course business while staying true to her passion for art! Resources & Links: 👉 Follow Mindy on Instagram: @indybloomdesign 👉 Learn More About Indy Bloom Design: www.indybloomdesign.com 👉 Join my free masterclass: www.shannonlboyer.com/join To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#029 Sell Your Course on Autopilot: How Caitlin Bacher Built an 8-Figure Business Without Live Launches 50:18

7 weeks ago50:18

50:18

To ask a question or give feedback on the episode, send me a text! Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from your online course—without the burnout? In this episode of The Art of Online Course Creation , I sit down with Caitlin Batcher, creator of The Scale Method , to uncover how she transformed her online course business into an 8-figure powerhouse using evergreen sales funnels . Caitlin shares the pivotal lessons she learned along the way, including why launching isn’t always the best strategy and how she built a predictable, scalable income stream without the stress of constant promotions. We dive deep into: ✅ The key differences between live launching and evergreen funnels (and which one is best for you) ✅ The biggest mistakes course creators make when transitioning to evergreen (and how to avoid them) ✅ Why traditional webinar strategies fail in evergreen models—and what works instead ✅ How to structure an ethical sales funnel that builds trust with your audience ✅ The mindset shifts that took Caitlin from stuck to scaling fast (and what it takes to hit your first 6 or 7 figures!) If you've ever felt like you’re on a never-ending treadmill of launches, this episode is a must-listen . Caitlin’s journey will show you how to simplify your sales strategy while creating sustainable, long-term success. 🎧 Listen now and discover how to build a high-impact, high-revenue course business—without the launch stress. 🔗 Links & Resources Mentioned: Caitlin Batcher’s Free Masterclass: How to Generate Launch-Size Revenue Without Launching Follow Caitlin on Instagram: @CaitlinBatcher Join Shannon’s Free Masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results 📢 Loved this episode? Don’t forget to subscribe, leave a ⭐⭐⭐⭐⭐ review, and share it with fellow course creators who need this advice! ➡️ DM me on Instagram ( @ShannonLBoyer ) and let me know your biggest takeaway from today’s episode! To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#028 Should You Create an Online Course? The Surprising Benefits for Creators of Transformative Courses (and how to create them) 22:17

8 weeks ago22:17

22:17

To ask a question or give feedback on the episode, send me a text! 💡 A great course doesn’t just teach—it transforms. But what does it actually take to design a course that delivers real, lasting results? In this special bonus episode of The Art of Online Course Creation , we’re diving deep into the transformation factor —the difference between courses that simply share information and those that change lives. If you haven’t listened to Part 1 yet, be sure to check it out first! In This Episode, You’ll Learn: ✅ Why transformation—not just information—should be the core of your course ✅ The biggest mistake course creators make when designing their curriculum ✅ How to structure your course as a step-by-step journey that keeps students engaged ✅ Why anticipating roadblocks is key to helping students follow through ✅ The powerful ripple effect of empowering your students (and how it benefits you, too) 🎧 Plus, I’m sharing real-world examples of transformational course design, so you can apply these principles to your own course—starting today! Resources & Links Mentioned: 📌 Sign up for my FREE masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results 📌 Join me next week for a conversation with Caitlin Bacher on evergreen sales funnels & scaling your course business! 🎙️ Listen now and discover how to create a course that truly transforms your students’ lives! 👉 Have you ever taken a course that truly changed the way you think or work? Tell me about it in the comments! #CourseCreation #TransformationalLearning #OnlineBusinessGrowth To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#027 Should You Create an Online Course? Here's What You Need to Know First 16:52

8 weeks ago16:52

16:52

To ask a question or give feedback on the episode, send me a text! 💡 You’ve heard the pitch: “Create an online course and earn passive income while you sleep!” But is it really that simple? And more importantly—should you create one? In this episode of The Art of Online Course Creation , we’re diving deep into the realities of creating an online course. It’s not the effortless cash machine some people promise, but that’s actually a good thing. When done right, an online course becomes more than just another revenue stream—it becomes a powerful asset that sets you apart in your industry, builds your credibility, and creates real impact. And here’s the kicker: The rewards of putting in the effort go far beyond what you might expect. In This Episode, You’ll Learn: ✅ Why “passive income” is a myth—and what online courses actually offer instead ✅ How the work of creating a course puts you in an elite group of experts ✅ The surprising ways a high-quality course can open doors to new opportunities ✅ Why your course isn’t just a product—it’s a long-term asset that grows with you ✅ How building a course can position you as a trusted authority and thought leader in your space 🎧 Plus, don’t miss part two of this special series! In the next episode, I’ll break down how to design a course that creates real transformation for your students. Be sure to subscribe so you don’t miss it! Resources & Links Mentioned: 📌 Sign up for my free masterclass: The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results 📌 Connect with me on Instagram @shannonlboyer and let me know what resonated with you. ➡️ If you found this episode valuable, take a screenshot, share it on Instagram, and tag me—I’d love to hear your takeaways! 🎙 Listen now and discover why the effort of creating a course is actually your biggest advantage! To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#026 How to Create Effective Workbooks and Engaging Workshops - Coaching with Elaine Dickens, Registered Psychotherapist 31:01

9 weeks ago31:01

31:01

To ask a question or give feedback on the episode, send me a text! In this week’s episode of The Art of Online Course Creation , we dive into an insightful coaching session with Elaine Dickens, a registered psychotherapist and founder of Live Inspired Wellness. Elaine brings thoughtful questions to the table about transitioning her expertise into a purposeful educational offering, creating impactful workbooks, and delivering value-packed workshops for her audience of high-performing professionals. Elaine's passion for helping her clients achieve their full potential shines through as she discusses her vision for workshops and online courses. Whether you’re an entrepreneur considering creating a course or looking to refine your current offerings, this episode is brimming with strategies, practical advice, and creative approaches to course creation. 🎧 What You’ll Learn in This Episode: Why course creation is as much a creative outlet as it is a strategic business decision. The importance of being intentional when creating workbooks and how to transform them into active learning tools. Tips for designing workshops that engage participants and leave a lasting impact. Key differences between creating in-person workshops and translating them into online courses. How to tailor your course content and materials to meet the needs of your target audience, whether in-person or online. ✨ Actionable Takeaways: How to craft workbooks that are practical, engaging, and support active learning. Strategies for structuring workshops and courses to maintain engagement and ensure students walk away with actionable skills. Insights on marketing your course to the right audience and being transparent about who it’s designed for. 📌 Ready to Create Your High-Impact Course? Be sure to check out my free masterclass, The Four Proven Steps to Creating a High-Quality Online Course That Gets Results . Learn how to avoid common pitfalls, deliver exceptional value, and build a course that truly makes an impact. 🎤 Get Featured on the Podcast: Want to work through your course creation questions in a coaching session with me? Apply to be a guest on The Art of Online Course Creation. 📧 Get in Touch with Elaine Dickens: Live Inspired Wellness Elaine on Instagram To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#025 Who's Helping You Create Your Online Course? Understanding the Three Types of Support Available 21:52

10 weeks ago21:52

21:52

To ask a question or give feedback on the episode, send me a text! Creating an online course is an exciting journey—but it can be overwhelming when you're not sure where to turn for help. In this episode of The Art of Online Course Creation , Shannon Boyer dives into the three key players who can support you in bringing your course to life. You’ll learn about the important roles of marketers, tech and design specialists, and educators—and why knowing the difference is essential for your course’s success. What You’ll Learn in This Episode: The distinct role each person plays in the course creation process. Why the right kind of help matters at each stage of your course development. The value of working with marketers, tech experts, and educators—and how they all contribute to a course that can truly make an impact. Key insights on how to avoid common missteps when choosing who to work with. Choosing the right support for your course creation journey can set you up for long-term success. With the right combination of marketing, design, and educational expertise, you can create a course that not only looks great but truly delivers on its promises to your students. Resources Mentioned: Free Masterclass: The Four Proven Steps to Creating a High-Quality Online Course That Gets Results Discover the essentials for creating a course that resonates with students. Learn proven steps for making your course stand out and get results. Looking Ahead: In next week’s episode, Shannon is joined by registered psychotherapist Elaine Dickens for a live coaching call about turning her expertise into an impactful online course. Don’t miss this insightful discussion about teaching methods and creating valuable workbooks! Subscribe & Connect: If you enjoyed today’s episode, make sure to subscribe and leave a review—it helps us bring you more content that matters! To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#024 Mastering AI for Online Course Creation: Expert Insights with Emily Baillie 32:51

11 weeks ago32:51

32:51

To ask a question or give feedback on the episode, send me a text! Are you curious about how artificial intelligence (AI) can elevate your course creation and marketing strategies? In this insightful episode of The Art of Online Course Creation , Shannon Boyer sits down with Emily Baillie—digital marketing expert, AI trainer, and professor at McMaster University—to explore the transformative role of AI in business and course creation. From practical tips for getting started with AI tools to understanding their limitations and potential biases, Emily shares her invaluable expertise in a way that's easy to understand and implement. Whether you're an AI novice or someone looking to refine your AI strategy, this episode is packed with actionable insights to help you stay ahead in a fast-evolving digital landscape. What You’ll Learn in This Episode: How to start experimenting with AI tools like ChatGPT and Claude. The secrets to crafting effective AI prompts for better results. Why AI is a tool, not a shortcut, in creating high-quality, impactful courses. Essential considerations for protecting your privacy and data when using AI. Practical applications of AI for course creators, from content brainstorming to refining your writing. Emily also sheds light on the ethical and legal aspects of AI usage, offering a balanced perspective on its opportunities and challenges. If you’ve ever wondered how to incorporate AI into your business without compromising your unique voice or brand integrity, this conversation will guide you through the possibilities and pitfalls. Emily’s real-world examples and relatable approach make this complex topic accessible, whether you’re a seasoned marketer or a course creator just starting out. Connect with Emily Baillie: Visit her website: compasscontent.ca Follow her on LinkedIn: Emily Baillie Find her on Instagram: Emily Baillie Join her newsletter for tips and upcoming workshop announcements. Take the Next Step: Looking to create your own online course? Don’t forget to sign up for Shannon’s free masterclass: The Four Proven Steps to Creating a High-Quality Online Course That Gets Results . Reserve your spot at shannonlboyer.com/join. Subscribe & Review: Enjoyed this episode? Subscribe to The Art of Online Course Creation on your favorite podcast platform and leave a 5-star review. Your feedback helps us reach more purpose-driven entrepreneurs like you. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#023 The Art of Branding: Trademarking Tips For Protecting Your Course Brand with Andrei Mincov 50:50

12 weeks ago50:50

50:50

To ask a question or give feedback on the episode, send me a text! Do you know the difference between trademarks, copyrights, and patents—and how they apply to your online course? Whether you’re a new or seasoned course creator, protecting your intellectual property is essential to building a lasting and recognizable brand. In this episode of The Art of Online Course Creation , I’m joined by Andrei Mincov, founder and CEO of Trademark Factory, the only firm in the world offering trademark registration services with guaranteed results for a guaranteed budget. Andrei shares his journey from practicing law in Russia to founding his global trademarking business and provides invaluable insights for course creators, including: The critical differences between copyrights, trademarks, and patents—and why they matter for your course business. When and how to trademark your course name, framework, or visuals to ensure they remain uniquely yours. The risks of neglecting trademark protection and how it could cost you down the line. How to navigate the legal complexities of trademarks in a global, online business. If you’ve ever wondered whether trademarking your course or framework is worth it—or how to even start—this episode is packed with actionable advice to help you safeguard your brand, grow your business, and set yourself apart in a crowded marketplace. Resources Mentioned in This Episode: Trademark Factory Website Trademark Factory YouTube Channel : Learn more about trademarks with Andrei’s video library. Andrei Mincov is the founder and CEO of Trademark Factory®. Andrei has written multiple books on intellectual property, one an international bestseller, and he has helped thousands of entrepreneurs and companies protect their IP. He is passionate about sharing his experiences with growth-minded entrepreneurs who want to build amazing brands. Ready to protect your course brand? Don’t miss this essential conversation! 🎙️ Tune in now to discover how trademarks can elevate your course business and secure your place as an industry leader. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#022 Reflect, Recharge, and Strategically Plan Your Best Year Yet! 14:42

13 weeks ago14:42

14:42

To ask a question or give feedback on the episode, send me a text! How often do you stop and really look back at the past year? Not just to replay the highlights or cringe at the challenges, but to really reflect—on the wins, the lessons, and the growth you didn’t even realize was happening. In this episode of The Art of Online Course Creation , we’re hitting pause on the hustle to do just that. Shannon walks you through how taking time to reflect can fuel your next big moves, help you set meaningful goals, and set the tone for a more intentional year ahead. Whether you’re celebrating major wins or untangling lessons from the tougher moments, this conversation is all about making space for growth, clarity, and purpose as you head into 2025. To join my free masterclass The 4 Proven Steps to Creating a High-Quality Online Course That Gets Results, click here! What You’ll Hear in This Episode: Why taking time to reflect can completely change how you approach the new year. How celebrating even the smallest wins can motivate you for what’s next. A refreshing way to look at challenges—hint: they might not be the setbacks you think they are. A simple framework to set goals that align with your vision, not someone else’s. Looking Ahead: Next week, we’re diving into a must-know topic for course creators: protecting your brand. Shannon sits down with trademark expert Andrei Mincov to explore what you need to know about securing your intellectual property and why it’s a game-changer for your business. Your Next Step: Take just five minutes today to reflect on the past year. What’s one win you’re proud of? What’s one lesson you’ve learned? Write it down—it’s the first step toward a strategic, intentional 2025. Tune in now and let’s get started. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#021 Defining Success For Yourself: Align Your Online Course Business With Your Values and Priorities 12:13

14 weeks ago12:13

12:13

To ask a question or give feedback on the episode, send me a text! What does success really mean to you? Is it about hitting six-figure launches, or is it something more personal—like picking your kids up from school every day, staying healthy, or building a legacy? In this episode, Shannon takes you on a reflective journey to explore how success isn’t just about the numbers. Through personal stories and fresh insights, she challenges the idea of a one-size-fits-all definition and helps you uncover what success looks like for you . Get ready to rethink your goals and design a business that truly supports the life you want to live. Whether you’re dreaming of more time for family, better health, or simply enjoying the ride, this episode will inspire you to align your course business with what matters most. Plus, Shannon shares a candid moment about her own struggles with balance this year—and the changes she’s making to prioritize her well-being in the year ahead. In this episode, Shannon covers: The mindset shift you need to define success on your own terms. How to create a business that works for your life, not the other way around. Personal reflections, actionable questions, and the inspiration to dream bigger (or smaller—whatever feels right for you). Resources to Keep the Momentum Going: Masterclass Signup: Ready to create an online course that gets results and showcases your expertise? Don’t miss Shannon’s free masterclass, where she shares her proven 4-step framework. Sip and Share Hour : Join Shannon and other online course creators for a monthly meetup—it’s like the lunchroom of the online course world! You don’t have to chase someone else’s idea of success. This is your chance to define it for yourself—and start building a life and business that feels just right . Hit play, and let’s get started. To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#020 Redefining Success in Online Courses: Measuring Impact Beyond Metrics 9:49

15 weeks ago9:49

9:49

To ask a question or give feedback on the episode, send me a text! What does success look like for you as a course creator? As the year draws to a close, it's natural to reflect on your achievements, challenges, and vision for the future. But when it comes to your online course, how do you define success? Is it the number of enrollments? The revenue? Or is it something deeper—something more impactful? In today’s episode of The Art of Online Course Creation , host Shannon Boyer dives into the first part of a powerful three-part series designed to help you redefine success. Moving beyond traditional metrics, Shannon challenges you to take a holistic look at what truly matters in your journey as a course creator. In this episode, Shannon explores how to redefine success as a course creator, moving beyond surface-level metrics to uncover what truly matters. You’ll discover fresh perspectives on measuring your impact, creating a deeper connection with your students, and building a legacy that aligns with your mission. Throughout the episode, Shannon shares actionable reflection prompts and inspiring examples that will leave you motivated to celebrate your wins, learn from your challenges, and approach the year ahead with clarity and purpose. If you’ve ever felt pressure to chase vanity metrics or struggled to define your achievements in meaningful ways, this episode is for you. Shannon’s insights will leave you inspired to focus on what matters most: the lives you touch and the legacy you’re building through your course. Resources & Links Explore Shannon’s signature program: Your Best Course Experience Connect with Shannon through Instagram @shannonlboyer Next Week : Join us for part two of this series, where we’ll dive deeper into redefining success for yourself—not just as a course creator, but as an entrepreneur with a vision. You won’t want to miss it! Subscribe & Review If you loved today’s episode, don’t forget to subscribe and leave a review on your favorite podcast platform. Your feedback helps us reach more purpose-driven course creators like you! To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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#019 The Science of Course Naming: Emotional Triggers That Sell with James I. Bond, Author of Brain Glue 38:10

16 weeks ago38:10

38:10

To ask a question or give feedback on the episode, send me a text! What’s in a name? Everything—if you want your course to stand out in a crowded market. In this episode, Shannon sits down with James I. Bond, author of the groundbreaking book Brain Glue , to uncover the secrets behind creating course names that captivate and convert. James brings decades of expertise in emotional selling and marketing, sharing the science-backed techniques behind why some names stick like glue—and why others don’t. From bestsellers like Men Are From Mars, Women Are From Venus to quirky products like Squatty Potty , James unpacks the strategies that make these names unforgettable. Whether you’re brainstorming your very first course or rethinking your branding, this episode is packed with insights that will transform the way you think about naming. Here’s What to Listen For: The surprising reason logical names fail—and what to do instead. A three-step process for coming up with names that resonate and sell. The "Brain Triggers" that create emotional connections in your audience’s mind. Fascinating stories behind some of the most iconic names in business (and what you can learn from them). How to balance SEO with emotional appeal for online course names. About James I. Bond James I. Bond is a behavioral management specialist and the author of Brain Glue , a Publishers Weekly finalist for Best Book of the Year. His career spans running a top advertising agency in Montreal to consulting with Fortune 500 companies in Southern California. Through Brain Glue , James demystifies the emotional triggers that drive decision-making and teaches entrepreneurs how to make their brands unforgettable. Learn more about James’ work and explore Brain Glue at YesBrainGlue.com . Resources and Links Learn More About James I. Bond: YesBrainGlue.com Order the Book: Brain Glue is available now on Amazon. Connect with Shannon Boyer: Explore Shannon’s services and book your free discovery call at ShannonLBoyer.com/Services. Ready to Name Your Course Like a Pro? Discover the art and science of course naming in this must-listen episode. Get inspired by James I. Bond’s stories, actionable tips, and creative insights that will help you craft a name your audience can’t resist. Tune in now and start building a course that stands out from the cro To be in the know about new offerings and opportunities, make sure you sign up for my newsletter. To get started creating your own online course, check out my new freebie that will take you through the steps of choosing a topic that will be profitable for YOU. This podcast is produced, mixed, and edited by Cardinal Studio. For more information about how to start your own podcast, please visit www.cardinalstudio.co or e-mail mike@cardinalstudio.co…

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