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Showcasing your Independent School
Manage episode 448434275 series 3296437
Kandungan disediakan oleh Simon Jones From The Bonjour Agency. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Simon Jones From The Bonjour Agency atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Summary
In this conversation, Simon Jones engages with Laura, Jo, and Hina from three different independent schools to discuss the changing landscape of school open days and parental expectations. They explore how schools are adapting their recruitment strategies, enhancing open day experiences, and utilising digital tools to engage with prospective families, especially in the context of international recruitment. The discussion also touches on the role of AI in streamlining admissions processes while maintaining a personal touch.
Takeaways
- Parents are demanding more than just traditional open days.
- Open events are evolving to include workshops and experiences.
- Retention of current students is as important as recruitment.
- Digital engagement is crucial for international recruitment.
- Self-guided tours allow parents to explore at their own pace.
- AI can enhance efficiency in admissions and marketing.
- Understanding generational differences in parent expectations is key.
- Schools are focusing on behaviors rather than characteristics in marketing.
- Personal connections remain vital in a digital world.
- The landscape of school recruitment is becoming more competitive.
Contacts
Hina Ghumra H.Ghumra@whitgift.co.uk
Joanne J. Phillips jjphillips@giggleswick.org.uk
Laura Lachevre l.lachevre@ladybarnhouse.org
Links
24 episod
Kongsi
