#650: Maximizing your ad spend with Matt Wasserlauf, Blockboard

The Agile Brand with Greg Kihlström®

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.

This year, many advertisers - especially retailers -- are being asked to do more with less. At the same time they have smaller budgets, they also must contend with an astonishing amount of waste: nearly 2/3 of every ad dollar spent actually goes toward the end inventory, and up to 15% of total spend goes to fraud or made-for-advertising content.

Today we’re going to talk about what to do about all of those wasted ad dollars. To help me discuss this topic, I’d like to welcome Matt Wasserlauf, CEO at Blockboard. \

RESOURCES

Blockboard: https://www.blockboard.com

eTail Palm Springs: https://etailwest.wbresearch.com/

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