Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
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Kandungan disediakan oleh Chief Futurist - The Actionable Futurist® Andrew Grill. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Chief Futurist - The Actionable Futurist® Andrew Grill atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Sama dengan The Actionable Futurist® Podcast
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
Flash Forward is a show about possible (and not so possible) future scenarios. What would the warranty on a sex robot look like? How would diplomacy work if we couldn’t lie? Could there ever be a fecal transplant black market? (Complicated, it wouldn’t, and yes, respectively, in case you’re curious.) Hosted and produced by award winning science journalist Rose Eveleth, each episode combines audio drama and journalism to go deep on potential tomorrows, and uncovers what those futures might re ...
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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Radio Advisory is your weekly download on how to untangle healthcare's most pressing challenges, powered by 40 years of Advisory Board research. Whether it's workforce shortages, industry disruptors, or health equity strategy, we're here to help. Our hosts and seasoned researchers talk with industry experts to equip you with knowledge to confront today’s unanswered questions in healthcare. New episodes drop every Tuesday. | www.advisory.com
…
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
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Player FM - Aplikasi Podcast
Pergi ke luar talian dengan aplikasi Player FM !
Pergi ke luar talian dengan aplikasi Player FM !
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S4 Episode 10: Aaron Goldman from Mediaocean on TikTok
Manage episode 328624394 series 2509826
Kandungan disediakan oleh Chief Futurist - The Actionable Futurist® Andrew Grill. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Chief Futurist - The Actionable Futurist® Andrew Grill atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
TikTok now has a billion users, so what makes it stand out from Facebook, Instagram, Snapchat, and Twitter?
To answer this I spoke with Aaron Goldman, Chief Marketing Officer of MediaOcean, a mission-critical platform for omnichannel advertising that connects brands, agencies, media, technology, and data.
Aaron has been in the Marketing industry for over 20 years, including CMO roles at 4C, and Kenshoo, a leading enterprise marketing software company.
Aaron was awarded the LinkedIn B2B thought leader of the year in 2020, and is also the author of “Everything I Know about Marketing I Learned from Google” .
When he’s not busy Googling himself, Aaron is spending time with his wife and children, and spoke with me from Chicago.
Aaron has a deep understanding not just what what makes TikTok so different to other social media platforms, but also how brands should approach this new medium.
We covered a lot of ground including
- What is TikTok?
- Why is TikTok so engaging?
- What is the secret to TikTok’s success?
- Viewing creators as partners
- Do brands have a place on TikTok?
- The growth potential for TikTok
- Comparing Facebook vs Instagram vs Snap vs TikTok
- How easy is it to copy the TikTok format?
- Understanding the mindset of the user on each platform
- Where does TikTok fit into the media landscape?
- Why TikTok is the most akin to TV
- The strategic approach to TikTok for brands
- Measuring the impact of creators on TikTok
- The social commerce opportunity for brands on TikTok
- When does entertainment become shopping?
- What is the future of advertising?
- The value exchange and the value of our own data
- The opportunity for TikTok to start afresh
- Aaron’s experiment to sell his own data on eBay
- The rise of digital agents that work for us
- AdTech and the role Mediaocean plays
- Mediaocean’s partnership with TikTok
- What will advertising on social networks look like in 5 year’s time?
- Aaron’s virtual watercooler
- The move to a hybrid working mode
- Turning hybrid working into a competitive advantage
- Educating children about the healthy use of social media
- 3 Actionable things to do today to better understand TikTok
More on Aaron
Aaron on LinkedIn
Aaron on Twitter
Mediacocean website
Your Host: Actionable Futurist® & Chief Futurist Andrew Grill
For more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com
Andrew's Social Channels
Andrew on LinkedIn
@AndrewGrill on Twitter
@Andrew.Grill on Instagram
Keynote speeches here
Pre-order Andrew's upcoming book - Digitally Curious
89 episod
Kongsi
Manage episode 328624394 series 2509826
Kandungan disediakan oleh Chief Futurist - The Actionable Futurist® Andrew Grill. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Chief Futurist - The Actionable Futurist® Andrew Grill atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
TikTok now has a billion users, so what makes it stand out from Facebook, Instagram, Snapchat, and Twitter?
To answer this I spoke with Aaron Goldman, Chief Marketing Officer of MediaOcean, a mission-critical platform for omnichannel advertising that connects brands, agencies, media, technology, and data.
Aaron has been in the Marketing industry for over 20 years, including CMO roles at 4C, and Kenshoo, a leading enterprise marketing software company.
Aaron was awarded the LinkedIn B2B thought leader of the year in 2020, and is also the author of “Everything I Know about Marketing I Learned from Google” .
When he’s not busy Googling himself, Aaron is spending time with his wife and children, and spoke with me from Chicago.
Aaron has a deep understanding not just what what makes TikTok so different to other social media platforms, but also how brands should approach this new medium.
We covered a lot of ground including
- What is TikTok?
- Why is TikTok so engaging?
- What is the secret to TikTok’s success?
- Viewing creators as partners
- Do brands have a place on TikTok?
- The growth potential for TikTok
- Comparing Facebook vs Instagram vs Snap vs TikTok
- How easy is it to copy the TikTok format?
- Understanding the mindset of the user on each platform
- Where does TikTok fit into the media landscape?
- Why TikTok is the most akin to TV
- The strategic approach to TikTok for brands
- Measuring the impact of creators on TikTok
- The social commerce opportunity for brands on TikTok
- When does entertainment become shopping?
- What is the future of advertising?
- The value exchange and the value of our own data
- The opportunity for TikTok to start afresh
- Aaron’s experiment to sell his own data on eBay
- The rise of digital agents that work for us
- AdTech and the role Mediaocean plays
- Mediaocean’s partnership with TikTok
- What will advertising on social networks look like in 5 year’s time?
- Aaron’s virtual watercooler
- The move to a hybrid working mode
- Turning hybrid working into a competitive advantage
- Educating children about the healthy use of social media
- 3 Actionable things to do today to better understand TikTok
More on Aaron
Aaron on LinkedIn
Aaron on Twitter
Mediacocean website
Your Host: Actionable Futurist® & Chief Futurist Andrew Grill
For more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com
Andrew's Social Channels
Andrew on LinkedIn
@AndrewGrill on Twitter
@Andrew.Grill on Instagram
Keynote speeches here
Pre-order Andrew's upcoming book - Digitally Curious
89 episod
Semua episod
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Selamat datang ke Player FM
Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.
Sama dengan The Actionable Futurist® Podcast
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
Flash Forward is a show about possible (and not so possible) future scenarios. What would the warranty on a sex robot look like? How would diplomacy work if we couldn’t lie? Could there ever be a fecal transplant black market? (Complicated, it wouldn’t, and yes, respectively, in case you’re curious.) Hosted and produced by award winning science journalist Rose Eveleth, each episode combines audio drama and journalism to go deep on potential tomorrows, and uncovers what those futures might re ...
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
Radio Advisory is your weekly download on how to untangle healthcare's most pressing challenges, powered by 40 years of Advisory Board research. Whether it's workforce shortages, industry disruptors, or health equity strategy, we're here to help. Our hosts and seasoned researchers talk with industry experts to equip you with knowledge to confront today’s unanswered questions in healthcare. New episodes drop every Tuesday. | www.advisory.com
…
continue reading
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Player FM - Aplikasi Podcast
Pergi ke luar talian dengan aplikasi Player FM !
Pergi ke luar talian dengan aplikasi Player FM !
