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Claritin's Allergy Crusade: A Breath of Fresh Marketing
Manage episode 379971888 series 3076963
Kandungan disediakan oleh The Accidental Marketer Podcast and Impact Planning Group. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Accidental Marketer Podcast and Impact Planning Group atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this thought-provoking episode, the team delves into Claritin's recent innovative ad campaign. Instead of focusing on the product, Claritin talks about its work to reduce allergies, which would actually decrease its sales! Does it work to actually create strategies to reduce the reliance on your products, if it resonates with your audiences’ broader values?
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