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Playbooks & strategies to foster alignment between Marketing & Sales|Mason Cosby
Manage episode 371402534 series 3494048
Kandungan disediakan oleh Omprakash Karuppanan. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Omprakash Karuppanan atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Mason Cosby and Omprakash Karuppanan discuss specific strategies to foster Marketing and sales alignment.
Mason Cosby, the director of demand gen with sales assembly, discusses the challenges and importance of marketing and sales alignment. He emphasizes that larger organizations need more help aligning these teams due to specialized roles and differing KPIs.
Here they discuss on
1. How to identify the total relevant market
2. How can sales and marketing engage potential customers together?
3. The metrics and Key Performance Indicators (KPIs) essential for teams regarding alignment.
and more.,
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