67 Crafting a Magnetic Marketing Plan: Strategic Growth and Community Engagement for 2024

Texas Counselors Creating Badass Businesses

Embark on a journey with me, Dr. Kate Walker, as we craft a powerful marketing plan for the year ahead that's designed to not only captivate clients but also to cultivate a community of enthusiastic supporters. Tired of the same old marketing tactics that don't yield results? Strap in as we traverse the landscape of strategic planning, wielding tools like Trello to chart a course that's as organized as it is creative. It's not just about the hard sell; it's about nurturing relationships and offering solutions, becoming an integral part of your community's fabric. Hear firsthand how I fuse social media savvy with business growth strategies, and how you too can measure your marketing success despite ever-evolving platform policies.
In this engaging session, we'll dissect the anatomy of setting and achieving your business goals, using Trello to keep our targets in sight and our performance on track. I'll reveal the secret to breaking down the year into phases of learning and growth, ensuring you're well-equipped in January and February before sowing the seeds of engagement come March. Pursuing a 10% conversion rate might seem daunting, but with tangible objectives like a weekly client count or an annual revenue target, the path to success is demystified. As we wrap up, I extend my heartfelt thanks to our community and remind you that the most significant investment you can make is in your own professional development. So, power up your ambition, and let's elevate your business to new heights together.

Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.

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1. 67 Crafting a Magnetic Marketing Plan: Strategic Growth and Community Engagement for 2024 (00:00:00)

2. Strategic Planning for Marketing in 2024 (00:00:04)

3. Creating a Strategic Marketing Plan (00:12:26)

4. Question and Gratitude in Closing Week (00:25:13)