Understanding customers using their search queries

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/on-the-bus-with-troy-vollhoffer">On the Bus with Troy Vollhoffer</a></span>

1
On the Bus with Troy Vollhoffer

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4 days ago4d ago

Batal langganan

Bulanan

Troy Vollhoffer, owner and founder of Country Thunder Music Festival, invites the biggest country artists to join him for a one-on-one celebrity interview “On the Bus”. As Troy opens his home, his tour bus, and festival venues to his audience for behind the scenes conversations, he asks exclusive questions, discusses festival do’s and don'ts, and highlights the tracks you will hear on stage at Country Thunder this summer. Guests include Dustin Lynch, Koe Wetzel, Tigirlily Gold, Dierks Bentley, Bailey Zimmerman, Jon Pardi, Ashley McBryde and countless other music industry legends, taking you backstage to share stories of their concerts, their careers, and their entertainment industry journeys. Be ready to be thunderstruck, On the Bus with Troy Vollhoffer.

4 years ago 45:07

MP3•Laman utama episod

Imagine you want to buy something. You go to bol.com and you start typing the article in the search bar. Automatically you will be served suggestions and as a result, you want a limited number of articles from our 30 million products catalogue.
What this episode covers
You select the product you want, press the buy button and there it is, at your doorstep at the selected moment.

Sounds simple, right?

Inspired by a talk of our guest of this episode earlier this year, we wanted to find out what's behind the search bar. We wanted to understand search queries. Simple at first glance, but when we dive into it we found out it's way more complex than you might think.

We had great learning: as a customer, I help other customers to improve their search results. How that works? Listen to this episode.

(Image: https://cdn.sanity.io/images/qxrxmo3r/techlab-prd/bd51783981f1b35051359902ea03bea2213d1a9f-680x361.jpg)

The search bar on the bol.com website

What it takes to search

Questions will be answered like:

How do I search for a product?
We are not talking about the Google Search Engine and SEO and why we do not use Google Search?
How important is search?
What happens when you type in a search query?
Terms you need to understand when we talk about search: relevancy, ranking/sorting, first page, tail page.
What items do you need to take into account: Spelling, Target Category, Filter values, Broadness.
How do we take trending topics into account?
As an International Engineer, is it hard to work on a search engine with Dutch Product Content?

Guests

Nikolai Bogdanov – Software Engineer in the Buying domain – Help me find.

Notes

Spaces summit Talk on Youtube
The search result of the red water kettle as given in the example
Search via Voice is different, check this episode for more detail

134 episod

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TechLab by Bol