E18: How to do laser-targeted marketing for your target audience – with the Idan Hershkovich

Techie Talkie

Kandungan disediakan oleh Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Carmel Yoeli & Asaph Schulman, Carmel Yoeli, and Asaph Schulman atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

4y ago 33:48

MP3•Laman utama episod

(Episode Language: Hebrew)

Hello friends,

So, one of the hot topics in the B2B marketing world today is ABM or Account Based Marketing.

The intention is basically highly targeted marketing to a very specific profile of companies or to a closed list of potential customers.

In this episode filmed and recorded in 30 BC - about 30 days before anyone knew what Corona was - we host Idan Hershkovich, Cato Networks' VP of marketing who boasts a black belt at ABM. He came here to teach us how to do ABM properly and gives us a glimpse into the crazy ABM machine he built.

Warning - You may be exposed to technologies that you previously thought only security forces could access.

Enjoy!

Episode Notes:

1. Techtarget.com

2. Influ2.com

3. Everspring.com

4. Metadata.io

29 episod

#טכנולוגיה #עסקים #חינוך #Carmel Yoeli & Asaph Schulman #Asaph Schulman #Carmel Yoeli