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What Creatives Want From Strategists (And Brand Tracking 101) - James Hurman, once the world’s number 1 planner

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Manage episode 441649843 series 2198367
Kandungan disediakan oleh Mark Pollard. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mark Pollard atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

James Hurman was once the number one planner in the world. Now, he runs an innovation studio called Previously Unavailable, he teaches a Master of Advertising Effectiveness with the crew at WARC and Cannes Lions, and he directs brand-tracking company Tracksuit.

In this episode, we discuss James’s 18 months in the creative department and what he learned that can help strategists.

We also get into the 101 of brand tracking.

Here, you can find…

James: https://www.linkedin.com/in/jameshurman/

Mark: http://www.instagram.com/markpollard

Sweathead: http://www.instagram.com/sweathead

Strategy classes and books: http://www.sweathead.com

  continue reading

509 episod

Artwork
iconKongsi
 
Manage episode 441649843 series 2198367
Kandungan disediakan oleh Mark Pollard. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mark Pollard atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

James Hurman was once the number one planner in the world. Now, he runs an innovation studio called Previously Unavailable, he teaches a Master of Advertising Effectiveness with the crew at WARC and Cannes Lions, and he directs brand-tracking company Tracksuit.

In this episode, we discuss James’s 18 months in the creative department and what he learned that can help strategists.

We also get into the 101 of brand tracking.

Here, you can find…

James: https://www.linkedin.com/in/jameshurman/

Mark: http://www.instagram.com/markpollard

Sweathead: http://www.instagram.com/sweathead

Strategy classes and books: http://www.sweathead.com

  continue reading

509 episod

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