Revolutionizing Swimwear: From Market Gaps to Olympic Uniforms with Laura Low Ah Kee & Shannon Savage, Co-Founders of Left on Friday

Superwomen with Rebecca Minkoff

Going down in history as the first brand ever to design a one-shoulder bikini top for the 2024 Olympic Games, Left on Friday, official sponsor of Canada's National Women's Beach Volleyball Team, is changing the swimwear game. Whether you're an Olympic athlete or just like to relax poolside, Left on Friday's premium swimwear is the only suit you'll ever need.

After realizing there were two distinct types of swimwear, one for function and one for fashion, friends and former lululemon executives, Laura Low Ah Kee and Shannon Savage saw a gap in the swimwear market and could not pass it up. Deciding to combine forces, they co-founded Left on Friday in 2017, making it the first premium active swimwear company to do both. From the start, they hit major walls from learning how to set up their business properly to fundraising during Covid. But the strength of their co-founder relationship and dedication to creating an exceptional product that fits ALL body types, kept them going. Now coming off of the high of designing an Olympic uniform and soon to be opening up global distribution, Laura and Shannon are just getting started.

Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success.

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