Cost of Marketing on Social Media: How Much Should It Be?

Success Unscrambled Podcast

Patty was preparing to start her small business but one question bothered her, what is the actual cost of marketing on social media? During her online research, she found several sources that outlined a large number of different strategies. As someone who is going to be a solopreneur, Patty doesn't have a big budget available. So, it's imperative for her to adopt a strategy and develop a plan that will work for her and the way she wants her potential clients to experience her brand online. If it was true a decade ago that everyone was on social media, it definitely is a fact now. Even your grandmother is on Facebook sharing viral cat videos. The fact that everyone is on social media, gives you a good reason to market using social media. Who doesn’t want to be marketing to everyone? The cost of marketing on social media is a factor to consider as you start considering your marketing strategy. Though you can’t afford to ignore advertising on social media you still want an idea of the costs so that you can advertise on social media while staying within your marketing budget. In this post, you'll learn who does what on social media, the cost of hiring them, the tools you can use, and the cost of social media advertising. Also, how to calculate your budget and the number one secret that nobody shares on how to get a return on your investment. What is Social Media Marketing? Social media marketing boils down to marketing on social media. Does that answer your question? Probably not. Let’s dig into it more deeply. Social media marketing involves using social media platforms to build awareness of your brand, increase sales of your products, and drive traffic to your website. The platforms for social media are places where people can connect with others and share content. Social media platforms include sites like Facebook, Instagram, Twitter and LinkedIn. You can use your profile on these sites to market to your potential customers. This requires creating content and posting it. You can use planners to chart out your posting schedule. You can also use tools like Facebook Ads to market to people who fit the profile of your customers that might not already be following you on social media. No matter which strategy you pursue with your social media marketing campaign, you need to advertise on social media. There are 4.62 billion social media users this year. These people represent 58% of the globe. 27.6% of these users say that they discover new products and brands via social media. You need to be marketing to these people to capture your share of the market. This is the most effective way to generate leads and increase your conversion rate. Social media marketing also offers the advantage of analytics. You can see in clear numbers the number of people seeing and engaging with your content. You can easily track which types of posts resonate with the largest market share and create more posts that get clicks. Social Media Manager Costs You are going to be marketing on social media. It is a given in today's climate. Though there are many tools available to ease the process of doing it yourself, you might be considering bringing in help for your digital marketing campaign. How much is a social media manager? What about an intern? Let’s dive into it! Intern Social media marketing interns generally earn around $15 per hour. Their tasks include things like creating social media posting schedules, creating captions or graphics for social media posts, and tracking analytics for already posted marketing. Interns might not have the experience to tackle large projects or take on the creation of posts. They are a great option to keep you organised and to handle smaller tasks. As your intern gains experience you can begin to entrust them with more tasks, perhaps even working up to content creation. Freelancer