Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Steve Robinson, Former CMO of Chick-Fil-A, Discusses Building One Of The Most Iconic Food Brands In The USA
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Kandungan disediakan oleh Brian K Wright. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brian K Wright atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Steve Robinson was this week's guest on Success Profiles Radio. He is an author, consultant, and speaker on organizational culture, brand strategy, and marketing planning. He is also the former Executive Vice President and Chief Marketing Officer of Chick-Fil-A. We discussed the importance of having a corporate purpose statement and how it should guide the decisions a company makes, the value of hiring for alignment and cultural fit, how they promote people in the company, and the non-negotiables in the business. We also talked about how Chick-Fil-A decided to start sponsoring college football, protecting your corporate culture, the danger of growing too quickly, and the challenges of maintaining the culture after the founder is gone. You can subscribe and listen to the show on Apple Podcasts/iTunes. You can also listen at Success Profiles Radio | Live Internet Talk Radio | Best Shows Podcasts (toginet.com)
…
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579 episod
MP3•Laman utama episod
Manage episode 419449111 series 1320447
Kandungan disediakan oleh Brian K Wright. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brian K Wright atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Steve Robinson was this week's guest on Success Profiles Radio. He is an author, consultant, and speaker on organizational culture, brand strategy, and marketing planning. He is also the former Executive Vice President and Chief Marketing Officer of Chick-Fil-A. We discussed the importance of having a corporate purpose statement and how it should guide the decisions a company makes, the value of hiring for alignment and cultural fit, how they promote people in the company, and the non-negotiables in the business. We also talked about how Chick-Fil-A decided to start sponsoring college football, protecting your corporate culture, the danger of growing too quickly, and the challenges of maintaining the culture after the founder is gone. You can subscribe and listen to the show on Apple Podcasts/iTunes. You can also listen at Success Profiles Radio | Live Internet Talk Radio | Best Shows Podcasts (toginet.com)
…
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