S5 Ep63: David Abrahamovitch, Founder Of GRIND Coffee Took On The High Street Coffee Chains And Won But Pivoting Into A Sustainable D2C Coffee Brand Changed Everything!

Success Is In The Mind with Oliver Bruce

Founder of GRIND Coffee David Abrahamovitch grew up watching his dad build multiple businesses as a child ultimately inspiring him to go it alone. It didn't however start with coffee!
Having turned his Dad's business around and pivoted it into new sectors, David speaks to Oliver about how there's a seismic culture shift in today's world about what being an 'entrepreneur' actually is.
David started his first 'proper' business at University at aged 22 whilst studying UCL. David and his co-founders found themselves pitching for seed capital around a boardroom table before even graduating, the business he was pitching for capital still trades today.
GRIND took on the giants of Costa Coffee and Starbucks and, in time, started to win. Having arranged external investment for GRIND it was still just a side hustle. David ended up jumping ship from his University founded business to go into GRIND full time.
It was during the start of the 2019 pandemic that everything changed for David and the GRIND team.
GRIND, a business that was turning over c£10m at the time, had no choice but to close it's high street coffee shops overnight, ultimately leading to David exploring new avenues for revenue. It was this world first, D2C compostable pod offering that doubled GRIND’s turnover in less than 12 months to over £20m.
Still going strong, GRIND and David are looking to take on the US.