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Episode 34: How Social Selling and Storytelling Take Sales Teams to Rocky Balboa-Like Heights with Chet Lovegren
Manage episode 380841369 series 3504021
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In this episode, Ben interviews Chet Lovegren, The Sales Doctor. They discuss the importance of social selling and storytelling in sales, and how Sales Leaders can develop these skills within their teams. Chet emphasizes the value of creating content that provides value to the audience and engages them in a conversation. He also shares the before and after bridge framework (BAP) for effective storytelling. Chet advises Sales Leaders to build a personal advisory board and seek out direct and indirect mentors for continuous learning and growth.development.
About the Guest:
Chet Lovegren is a sales expert and the founder of The Sales Doctor. With over a decade of experience in sales and sales leadership, Chet has helped develop teams and train individuals in various industries. He is known for his expertise in social selling and storytelling, and he is passionate about helping sales leaders build high-performing teams.
Key Takeaways:
- Social selling is about creating value and building relationships before making a sale.
- Storytelling plays a crucial role in sales by creating vivid imagery and engaging prospects.
- The before and after bridge framework (BAP) is an effective way to structure storytelling in sales.
- Sales Leaders should build a personal advisory board and seek guidance from direct and indirect mentors.
- Sales Leaders can lead by example in storytelling and social selling to inspire their teams.
Timestamps:
0:00 Intro
1: 25 Guest Introduction
3:18 About the Guest
8:54 What is Social Selling?
13:20 Worrying About Social Selling
17:44 Making Social Selling Work
21:00 Storytelling
25:00 Growing Storytelling
27:48 Guest’s Learning Go-to’s
29:30 Connect with the Guest!
30:08 Outro
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