Episode 23: Leading Sales Teams During Difficult Economic Times, with Mark Stouse - Part 2

Stronger Sales Teams with Ben Wright

Mark Stouse is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge their ROI gap. He is an award-winning B2B CMO and CCO and has been a pioneer in connecting marketing investments to revenue, margin, and cash flow.

In this episode of the Stronger Sales Teams podcast, host Ben Wright interviews Mark Stouse, the Managing Director and Founder of Proof Analytics. They discuss various topics related to sales leadership and performance, particularly in times of adversity. Mark shares his insights on learning hacks, the importance of continuous improvement, and the role of leaders in maintaining alignment within their teams. He emphasizes the need for leaders to take responsibility for their team's performance and to create a safe environment for learning and growth.

Key Takeaways:

• Being on podcasts and engaging in conversations helps consolidate thoughts and generate new ideas.
• Continuous learning and building a broad knowledge base are essential for effective leadership.
• Leaders are responsible for maintaining alignment within their teams and clearly enunciating expectations.
• Leaders should not be too hard on themselves during tough times and should acknowledge and learn from their mistakes.

0:00 Intro

1:14 Recap

1:43 Top Learning Hacks

5:00 Learning Technology

8:17 Bringing Back a Member’s Alignment

11:43 Apologizing

14:10 Outro

About our guest:

Mark is the CEO of Proof Analytics, a sales and marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics to show marketing and sales true business impact and financial worth. The company's 'Proof Business GPS' guides through the whole marketing lifecycle, and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels.

An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders.

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