Putting People into PPC with Anu Adegbola | Strategy Sessions

Strategy Sessions

Anu has worked in Paid Search since 2008, with experiences in agencies, brands and tech companies. She’s also the founder of London’s PPC Live meet up.

In this episode we discuss:

• Why paid media isn’t all spreadsheets and data
• How the PPC Live event started and why ‘done is better than perfect’
• PPCChat and how that became a podcast
• The role of traditional ads in PPC success
• The future of Google ads

Anu is passionate about ensuring that Paid Search is done right and for the benefit of each individual business so as to ensure business goals, not just channel growth.

She is heavily involved with the wider Paid Search community, which has led her to host the podcast #PPCChat Roundup as well as set up an in-person PPC meet-up in London called PPC Live UK. She loves seeing search managers learn, grow and find new things to test.

Find Anu on Twitter (or X or whatever) or LinkedIn

• Tickets for the next PPC Live UK Event (26 October 2023)
• Apply to join the Slack Group
• Join WhatsApp Group (>450 members)

Book recommendation Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram.

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Andi Jarvis, Host & Eximo Marketing