How to Use Podcasting as a Sales Tool with Fred Diamond

StoryBuilders Podcast

Fred Diamond, co-founder of the Institute for Excellence in Sales and host of the award-winning Sales Game Changers podcast, joins Andrew Biernat on StoryBuilders to share his journey and insights on professional selling, building authentic connections, and the importance of continuous learning in sales.

Key Takeaways:

1. Podcasting as a Powerful Sales Tool: Discover how Fred leverages podcasting to connect with potential clients, build relationships, and grow his business. Learn how creating valuable content can open doors and create opportunities.
2. The Power of Authenticity in Sales: Explore Fred's experience with Lyme disease awareness and how it led to rekindling a business relationship. This story illustrates how genuine connections and shared experiences can strengthen professional relationships.
3. Turning "No Budget" into "Yes": Uncover the art of persistence and listening skills through Fred's compelling story of how a salesperson transformed a "no budget" situation into a successful sale. Learn the concept of "there may not be any budget, but there's always money" and how to apply it in sales situations.
4. Sales as a Noble Profession: Understand Fred's perspective on treating sales as a profession that requires continuous learning, preparation, and a long-term commitment to growth. Discover how this mindset can lead to success in high-level sales positions.

Fred brings these principles to life with engaging stories from his extensive career in sales and consulting, demonstrating how these strategies can lead to exponential growth and lasting success in the sales profession.
Tune in to learn how to apply these insights to your own career and elevate your sales game.

Want to be a guest on the StoryBuilders Podcast? Let's connect and see if it's a mutual fit! ---> mystorybuilders.com/podcastprecall