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Creating Influential Content, The Micro Vs. Macro Influencer Debate, and Building Real Relationships With Creators You Aren't Actively Collaborating With ft. Lloyd George of Agency Cliquish | Ep 18
Manage episode 428008670 series 3554370
Kandungan disediakan oleh Brianna Doe. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brianna Doe atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of "Stop the Scroll," host Brianna Doe welcomes Lloyd George, a talent manager at Agency Cliquish, where he creates a roster of Black tech and gaming talent, and a content creator himself.
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Best Moments:
(02:06) Brianna and Lloyd discuss the pros and cons of creators publishing video content on LinkedIn
(07:17) They delve into the negotiation process for video content creation and brand partnerships, touching on criteria like revisions and compensation
(14:14) Brianna brings up Lloyd's openness about his influencer journey and revenue, leading to a discussion on the micro vs. macro influencer debate
(21:22) Lloyd shares his controversial thought on how enough micro-influencers can potentially skew the perception of a product being the best in its space
(24:13) Lloyd emphasizes the importance of brands building authentic relationships with creators, even those they may not be working with currently
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Guest Bio:
Lloyd George is the talent manager at AgencyClickish, where he creates a roster of Black tech and gaming talent. Outside of work, he is also a content creator himself, focusing on LinkedIn as his preferred platform.
Interested in Lloyd's newsletter? Check it out!
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