The Power of Purposeful Content featuring Peg Fitzpatrick

Are you tired of aimless scrolling and muddled marketing strategies?
Do you want to create more purposeful content that attracts more engagement and drives real results for your business?
This week, we’re joined by social media strategist and author Peg Fitzpatrick to talk about content creation for small businesses.
We dove deep into the power of purposeful content creation, balancing educational and entertaining posts, and the crucial role of email lists for small businesses. We also covered platform evolution, using social media for client acquisition, and staying realistic with your social media goals.
Tune in to learn how to transform your social media presence from random to remarkable, attracting more engagement and driving real results for your small business.
Episode Highlights

The importance of creating content with a clear purpose. Ensure your content addresses specific goals, such as entertaining, providing help, or answering common questions.

How to address your audience’s pain points and needs rather than just seeking to fill your timeline.

Why it’s important to mix educational, entertaining, and lighter content with sales-driven posts for a well-rounded social media presence.

Understanding how social media platforms like Facebook and Instagram have changed, and adapt your strategy accordingly.

Why building an email list is crucial with actionable tips on growing your list using lead magnets, in-person methods, and regular reminders through social media.

How to set achievable social media goals and avoid getting caught up in vanity metrics.

About Peg

Peg Fitzpatrick is a social media strategist, author, and speaker who has worked with top brands like Canva, Audi, Motorola, Kimpton Hotels, and TJ Maxx. As the author of The Art of Small Business Social Media: A Blueprint for Marketing Success, Peg is passionate about empowering small business owners and entrepreneurs to grow their online presence with purpose-driven social media strategies. With over a decade of experience, she’s helped businesses create impactful digital content, build authentic connections, and stand out in saturated markets. Peg's expertise and actionable insights provide practical tools for thriving in today’s dynamic social media landscape.

Connect with Peg

Resources Mentioned:

"The Art of Small Business Social Media A Blueprint for Marketing Success" - Coming in November!

Schedule a Social Media

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Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

The importance of creating content with a clear purpose. Ensure your content addresses specific goals, such as entertaining, providing help, or answering common questions.

How to address your audience’s pain points and needs rather than just seeking to fill your timeline.

Why it’s important to mix educational, entertaining, and lighter content with sales-driven posts for a well-rounded social media presence.

Understanding how social media platforms like Facebook and Instagram have changed, and adapt your strategy accordingly.

Why building an email list is crucial with actionable tips on growing your list using lead magnets, in-person methods, and regular reminders through social media.

How to set achievable social media goals and avoid getting caught up in vanity metrics.