249- From Burnout to Breakthrough: Zach Colman's Fitness Industry Marketing Playbook

Step It Up Entrepreneur

Welcome to another exciting episode of the Step It Up Entrepreneur Podcast! Today, we’re diving into the world of fitness marketing with our guest, Zach Colman, a branding expert who’s carved out a niche in the fitness industry. Zach’s journey took him from working with major corporations like the Phoenix Suns and Pearson Education to building his own marketing business, all while rediscovering his passion for fitness.

In this episode, Zach shares how he overcame burnout, refocused his efforts, and developed two distinct marketing offerings to serve gyms of all sizes. Whether you're a small gym just starting out or a multi-location fitness enterprise, Zach’s insights into customized marketing strategies will resonate with you. He and our host, Tomas Keenan, also explore practical marketing tips, like leveraging local partnerships and Google My Business, and the importance of balancing work and life as a business leader.

If you’re ready to learn how to tailor your services for clients at different growth stages, all while keeping things practical and affordable, this episode is for you. Stay tuned for an engaging conversation packed with actionable advice!

Find more about Zach https://creatitive.com/author/zcolman/ or his socials! Instagram, LinkedIn, Youtube, Facebook and Podcast. https://www.instagram.com/creatitive https://www.linkedin.com/in/zach-colman https://www.youtube.com/channel/UCHHOVBghX_ENHwg2QhYUzlQ https://www.facebook.com/creatitive/ https://creatitive.com/podcast/ 🔥 Stop business self-sabotage by getting clear on your core values now! stepitupacademy.com 👊Are you ready to master the principles and strategies REQUIRED to achieve success and live an extraordinary life? Apply to Mastermind today. https://mastermind.stepitupacademy.com/siua-mastermind-application-6313