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Growth – When The Going Gets Tough
Manage episode 413979553 series 3154733
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For this episode, Joel and Andy sit down to discuss what to do when the going gets tough. How to thrive even when trading conditions get difficult. They share some simple ways to quickly adapt what you are doing, take advantage of new trends and much more.
Andy and Joel explain how to develop the mindset and habits that will keep you moving forward, regardless. Enabling you to acquire skills that will make you even more successful once the economy improves.
KEY TAKEAWAYS
- Every business faces tough times.
- Regardless of how bad the economy is, there are always opportunities.
- Seek out those in your industry that are still doing well despite poor trading conditions and learn from them.
- If what you have been doing is no longer working, recognise that and change.
- When things get tough actively work to avoid the temptation of giving up.
- Tough times provide you with the chance to grow personally, to acquire the skills that translate into even greater success when times are easier.
- You need to get outside your comfort zone.
- Providing customers with an experience and making your service look effortless is very attractive right now.
BEST MOMENTS
‘There´s always money in the economy. The biggest businesses have always come out of hard times. ´
‘The technique wasn´t wrong, it was the volume that they were doing.’
‘You can´t think or moan yourself out of a situation.’
‘A strategy without a game plan, is just a f**g expensive piece of paper.’
VALUABLE RESOURCES
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.
After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully y
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