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Ben Antier, founder of Publica: $220 million sale to $IAS

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Manage episode 317602615 series 3152585
Kandungan disediakan oleh StartupSoft. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh StartupSoft atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In the days when TVs were "dumb", everyone tuned into the same content. Today, the TV watching experience is highly personalized, including the ads. This realization led Ben Antier and Cedric Tournay to start Publica, an advertising platform for smart TVs that was acquired by Integral Ad Sciences ($IAS) for $220 million in 5 years since inception.

On this episode of the Startup Exits Podcast, we chat with Ben about:

• What is an internet connected TV (CTV)?

• How are ads served on smart TVs?

• Do smart TVs personalize ads and track users?

• Influence of COVID on TV consumption

• TV ads for startups: will TV ads become more accessible?

• Will user generated ad content make its way to "the big screen"?

• Advertising in the post cookie world

Startup Exits is brought to you by StartupSoft. Subscribe for more episodes.

  continue reading

25 episod

Artwork
iconKongsi
 
Manage episode 317602615 series 3152585
Kandungan disediakan oleh StartupSoft. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh StartupSoft atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In the days when TVs were "dumb", everyone tuned into the same content. Today, the TV watching experience is highly personalized, including the ads. This realization led Ben Antier and Cedric Tournay to start Publica, an advertising platform for smart TVs that was acquired by Integral Ad Sciences ($IAS) for $220 million in 5 years since inception.

On this episode of the Startup Exits Podcast, we chat with Ben about:

• What is an internet connected TV (CTV)?

• How are ads served on smart TVs?

• Do smart TVs personalize ads and track users?

• Influence of COVID on TV consumption

• TV ads for startups: will TV ads become more accessible?

• Will user generated ad content make its way to "the big screen"?

• Advertising in the post cookie world

Startup Exits is brought to you by StartupSoft. Subscribe for more episodes.

  continue reading

25 episod

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