E12: Nathan Latka | How to Be a Capitalist Without Any Capital

Starting It Up

Nathan Latka is a SaaS entrepreneur, author, investor, podcaster, reality TV star, and so much more. At nineteen, he founded a software company, Heyo, with $119 in his bank account. Five years later, it was valued at $10.5 million. Although he passed up on a larger acquisition, Nathan sold the business and launched The Top Entrepreneurs podcast, which has more than 10 million downloads and is one of the fastest growing business podcasts in the world. Nathan’s most recent endeavor, his book: How to Be a Capitalist Without Any Capital is all about how to become a part of the New Rich. It’s like the 2019 version of the Four Hour Work Week and focuses around four key rules: 1. Don’t focus on one thing 2. Copy your competitors 3. Goals are keeping you broke 4. Sell pickaxes to gold miners. Nathan is a master at self-promotion, negotiation, asking questions, and shows you how to get better at each of these things step-by-step. Whether you’ve ever wanted to go into real estate investing, start/buy a software company, launch and scale a podcast, or generate passive income somehow, this book is your guide for doing that in 2019 and we break it all down on this episode.