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Shafqat Islam, CMO of Optimizely
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Kandungan disediakan oleh Amrita Gurney and Janessa Lantz, Amrita Gurney, and Janessa Lantz. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Amrita Gurney and Janessa Lantz, Amrita Gurney, and Janessa Lantz atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Join Janessa Lantz as she interviews Shafqat Islam, the CMO of Optimizely. Shafqat discusses his unique marketing approach focused on speed, creativity, and risk-taking and shares details of Optimizely's bold campaign at the Adobe Summit.
Shafqat also shares his journey from founding Welcome to leading marketing at Optimizely, offering insights into brand investment strategies at different growth stages. He emphasizes the importance of community, thought leadership, and exceptional content.
Find Shafqat Islam and learn more about Optimizely at:
- LinkedIn: Shafqat Islam
- Website: Optimizely
Thanks for listening!
21 episod
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