131. Be the brand you're meant to be with Eva Chen

Standout Business Show: Content Marketing Strategy & Video Marketing Tips for B2B business leaders

So, you want to build a standout business...
A business people are excited about...
But how do you connect the dots between your innate talents, authentic values, interests & expertise & an offering that matches what your audience needs from you
And how do you develop a personal brand that attracts the right opportunities?
Well,
To help answer these questions, I invited personal brand expert, Eva Chen onto the show and she's spent the last 20 years applying her brand strategy and marketing expertise working for Fortune 500 companies.
Imagine a world where your personal brand fosters deep ties with your target market without the need for traditional selling techniques.
Sounds like a dream, right?
Well, stay tuned because Eva showed us how it's possible and more accessible than ever before.
Takeaways

• What happens when you genuinely align your business objectives with your authentic self.
• How to leverage your unique talents and strengths to carve a niche for your standout business.
• How to keep the momentum going and promote your standout business.

Episode Resources
Connect with Eva Chen
Watch Eva's 4-part 'Build Your Brand' masterclass
Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos: Stand Out In 60 Seconds

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Thanks for listening to The Standout Business Show: Content Marketing Tips, Personal Brand Tips & Video Marketing Tips for coaches, consultants & agencies.
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Bab

1. 131. Be the brand you're meant to be with Eva Chen (00:00:00)

2. Building a Business You Love (00:00:03)

3. Personal Branding and Authenticity (00:06:04)

4. Personal Branding & Authenticity's Power (00:18:34)

5. Promoting the Standout Business Show (00:26:12)