Chris Rhodes on Veebs (Part 2)

STAND with Kelly and Niki Tshibaka

Unlock the hidden power of your wallet as Chris Rhodes, the mastermind behind Veebs, joins us for a revealing conversation on how every purchase you make can echo your values. Chris walks us through the complex labyrinth of untangling unstructured data to create a beacon of transparency—a score that illuminates the true colors of a company's social and political stance. He insists on arming you, the consumer, with this crucial insight precisely when you're about to swipe your card, given the fluid nature of corporate ownership and ethical benchmarks. This episode is a game-changer for those who yearn to wield their purchasing power like a knight's sword, championing the causes they hold dear while holding businesses to account.
In the throes of corporate America's latest wave, Environmental Social Governance (ESG) is reshaping the frontier of investment and corporate intent—especially in Alaska's resource-rich landscape. We dissect the far-reaching tentacles of ESG metrics on financial strategies and the subtle recalibration of company priorities, with Veebs providing the looking glass. The app serves as more than just a window into the depths of corporate policy; it's a tool that enables informed decision-making at the most grassroots level. As we discuss the societal toll of striving for net-zero and the expansive impact of corporate decisions, such as those recently spotlighted by Planet Fitness, this episode is a must-listen for those ready to transform their consumer habits into a force for good.

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1. Chris Rhodes on Veebs (Part 2) (00:00:00)

2. Power of Consumer Purchasing Influence (00:00:05)

3. ESG Trend and Veebs' App Discussion (00:05:32)